Moniepoint Microfinance Bank (MFB), one of Nigeria’s fastest-growing financial institutions, has launched a new brand campaign, Made for Your Progress, with Nigerian football sensation Victor Osimhen as its official brand ambassador.
The campaign reflects Moniepoint’s vision of being more than a transactional bank, it seeks to stand as a trusted partner for Nigerians striving toward their dreams. By spotlighting everyday victories, the bank positions itself as a driver of progress, empowerment, and financial inclusion across the country.
“Our belief is simple: every Nigerian dream is valid, and progress looks different for everyone,” said Babatunde Olofin, Managing Director of Moniepoint MFB. “What matters is having a reliable partner to power that progress.”
For Moniepoint, Osimhen embodies the spirit of its message. From his humble beginnings in Olusosun, Lagos, to becoming one of Europe’s most celebrated strikers, Osimhen’s story of resilience and triumph resonates with millions. His record-breaking €75 million move to Galatasaray earlier this year underscored his global status, but it is his authenticity and determination that made him the ideal face for the campaign.
“I know what it means to fight for your dream,” Osimhen said. “That is why I am proud to partner with Moniepoint, a brand that celebrates ambition and supports people in reaching their goals.”
The Made for Your Progress campaign comes at a pivotal moment for Moniepoint. Having built a strong reputation in business banking, serving over 10 million businesses, the bank is expanding into personal financial services. Since August 2023, it has rolled out debit cards, a mobile app for transfers, bill payments, and airtime purchases, making everyday banking more seamless for individuals.
Running across traditional and digital platforms, the campaign will highlight real customer stories and reinforce Moniepoint’s mission of powering dreams, enabling financial freedom, and driving upward mobility.
With Osimhen as its ambassador, Moniepoint is sending a bold message: true progress is not defined by where you start, but by the determination and the right partner that helps you move forward.
