Themed “Insight-Driven Decisions to Disrupt the Marketing Industry in 2026,” this year’s edition will spotlight how data, consumer intelligence, and strategic foresight can drive meaningful disruption in an increasingly competitive marketplace. Since its inception, Top Trends has consistently raised the bar for industry conversations, with each edition surpassing the last in depth, relevance, and impact.

Founded by Media Reach OMD in partnership with Lagos Business School, Pan-Atlantic University, GeoPoll, and the National Institute of Marketing of Nigeria (NIMN), the platform is renowned for curating bold, data-backed conversations tailored to the Nigerian market. Over the years, it has evolved into a future-shaping forum where marketing leaders do more than discuss change, they define it.

The 2026 edition will feature an impressive lineup of senior marketing leaders, including Cassandra Uzo-Ogbugh, Head of External Affairs, Media & Partnership at Reckitt; Adeola Amosun, Group Media Manager at Tolaram; Oge Maduagwu, Head of Marketing at Samsung; Chiuba Nwaosu, Head of Marketing at Shalina Healthcare; Ogechi Sholadoye, Marketing Lead (Salonpas) at Hisamitsu Pharmaceutical Company; Olumide Aniyikaiye, Chief Marketing Officer at i-Fitness; and Ose Osundeko, Content and Media Lead at Diageo SWC Africa, among others.

With its strong focus on insight-led decision-making and market-relevant intelligence, Top Trends 2026 promises to once again set the agenda for how brands, agencies, and marketing professionals will navigate disruption and drive growth in the year ahead.