Nivea Unveils ₦3 Billion Festive Consumer Promo
Skincare giant Nivea, under Beiersdorf Nigeria, has launched a ₦3 billion National Consumer Promotion designed to reward loyal customers and reinforce its brand promise of “care beyond skin.”
The festive campaign, which runs across six Nivea lotion variants, guarantees instant airtime rewards with every purchase and offers shoppers the chance to win weekly cash prizes, product vouchers, three SUVs, and all-expense-paid trips for ten lucky customers to watch Real Madrid live at the newly redesigned Santiago Bernabéu Stadium in Spain next year.
A Celebration of Loyalty
Announcing the promotion, Beiersdorf Nigeria’s Country Manager, Dele Adeyole, said the initiative reflects Nivea’s commitment to giving back to consumers who have made the brand a household name.
“We’re putting ₦3 billion into the Nigerian market in appreciation of our loyal consumers. While we care for their skin, we are going beyond this by extending gratitude to those who have remained loyal and those aspiring to join the Nivea family,” Adeyole stated.
He noted that Real Madrid, with which Nivea recently renewed a five-year partnership, was chosen as the anchor partner due to the natural synergy between the two brands.
Rewards at Scale
National Sales Manager, Desmond Quaye, highlighted the breadth of the promotion:
“Every shopper who buys any of the six lotion variants gets instant ₦1,000 airtime. Consumers also stand a chance to win weekly cash prizes, Nivea vouchers, three SUVs, and trips to watch Real Madrid. Each shopper can enter the draw up to three times weekly, and airtime is unlimited based on the number of bottles purchased.”
Marketing Director for Beiersdorf Central, East and West Africa, Fiyin Toyo, provided further details on the prize structure.
Weekly draws: Ten winners of ₦1 million each, plus 50 winners of ₦50,000 worth of Nivea vouchers, for 12 weeks.
Grand finale: One winner of ₦5 million, another of ₦3 million, and a third of ₦2 million, alongside three SUVs and ten trips to Spain.
Consumers simply need to purchase any of the six participating lotions, scratch the promo label to reveal a unique code, and dial the designated number to receive instant airtime and enter the draws.
Driving Retail Energy
Ali Abubakar, Head of Shopper and Customer Marketing, said the promotion was designed to energise retail, strengthen brand affinity, and reward consistent users.
With its mix of instant gratification and life-changing prizes, Nivea’s ₦3 billion festive promo is set to make holiday shopping more rewarding, while deepening the brand’s connection with millions of Nigerian consumers.
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