Ojo, who confirmed the appointment via his LinkedIn page, brings over 22 years of extensive commercial leadership experience spanning sales management, trade marketing, and commercial integration within the fast-moving consumer goods (FMCG) sector. He joins GZI from BIC Nigeria, where he served as Commercial Director, and was a pioneer staff member of Société BIC in Nigeria.

Expressing enthusiasm about the new role, Ojo described the move as a significant and exciting transition into B2B business leadership. He noted that he looks forward to collaborating with the GZI team to drive sustainable growth and scale new heights for the organisation, which is renowned for utilising best-in-class manufacturing processes and high-speed beverage can production lines to serve leading beverage brands across Africa.

At BIC Nigeria, Ojo played a central role in one of the company’s most defining transformations. As Sales Director and Commercial Head since December 2016, he led the transition of BIC’s over 40-year trading operation in Nigeria into a fully integrated entity business following the LSNL acquisition. Under his leadership, the business recorded consistent double-digit year-on-year growth, expanding revenue from ₦8 billion in 2020 to ₦22 billion, with projections of ₦36.5 billion in 2025, representing a 66 per cent value growth amid currency headwinds.

His tenure was marked by strong distributor value optimisation, the development of win-win go-to-market strategies, and effective leverage of internal resources to enhance partner impact and market influence. Widely regarded as a distributor management expert, Ojo is known for combining strong business discipline with value-based propositions that drive sustainable and profitable growth.

Prior to BIC, Ojo held senior leadership roles at Nestlé Nigeria Plc, including National Route to Market Manager, where he was responsible for driving over 15 per cent sales growth year-on-year through distributor channels. He also spearheaded initiatives that improved sales force effectiveness by over 20 per cent and significantly reduced attrition across a secondary sales force of more than 2,700 personnel. Additionally, he led the nationwide rollout of Nestlé Nigeria’s Distributor Management System (DMS), achieving notable cost efficiencies compared to other global markets.

Earlier in his career, Ojo served as Regional Sales Manager across Port Harcourt and Kwara regions, consistently delivering 100 per cent-plus target achievements and annual volume growth exceeding 34 per cent.

With his appointment, GZI Industries is expected to further strengthen its commercial strategy and deepen partnerships with beverage manufacturers, as it continues to position itself at the forefront of Africa’s aluminium packaging value chain.