In the dynamic landscape of brand promotion and consumer engagement throughout 2023, numerous brands strategically utilized brand sponsorship to foster deeper interactions with consumers and establish memorable experiences in the minds of their target audience. Last year witnessed the launch of diverse television shows by various brands, catering to specific audiences. Some of these shows were traditional annual events, while others saw a relaunch with refreshed content. Below is an elaborate compilation of some standout shows from 2023 that left a lasting impact on viewers:
Big Brother Naija ALL-STARS Edition
The eighth season of Big Brother Naija, which premiered on Sunday, July 23, 2023, on DSTV channel 18 and GOtv channel 29, marked a special chapter in the show’s history. Hosted by the ever-charismatic Ebuka Obi-Uchendu for the seventh consecutive time, this edition featured carefully selected housemates and fan favorites from the previous six seasons. Moniepoint served as the headline sponsor, with other notable sponsors including HFM Nigeria, Abeg, TECNO, Darling, Dano milk, Patricia, Boomplay, Unilever (Close up), and many others. The All-star edition offered a grand prize of 120 million naira in cash and other rewards.
Indomie Love Bowl Gameshow
Premiering on October 22, 2023, the Indomie Love Bowl Gameshow, hosted by Stephanie Coker and Darasinmi Nadi, captured the hearts of viewers. A 13-episode game show, it featured participants engaging in Indomie-branded tasks for a chance to win substantial prizes, including cash and other branded items. The show, lauded for its focus on community, bonding, love, and warmth, continues to air its 12th episode.
MTN Family Feud Nigeria
Following the success of its first season in 2022, MTN Family Feud Nigeria returned for its second season on November 10, 2023. Hosted by Bisola Aiyeola and produced by Ultima studio, the show featured two families competing in survey-based questions to win prizes. With opportunities for both contestants and viewers to win exciting prizes, the show aired on various channels, including DSTV Africa Magic Family and GOtv.
Who Wants to Be a Millionaire?
The 14th season of this iconic show, which ran from March 20, 2022, to April 9, 2023, marked the return of host Frank Edoho. Sponsored by UP group, the season featured 56 episodes and awarded a total of 28,290,000 naira to winners. The show aimed to educate, excite, and entertain Nigerians, showcasing its enduring popularity and the sponsor’s commitment to engaging content.
Cowbellpedia
Cowbellpedia, a TV quiz show by Promasidor Nigeria Limited, made a compelling return with a focus on STEM subjects, general knowledge, and puzzles. Hosted by Ebuka Obi-Uchendu and Linda Ejiofor-Suleiman, the competition aimed to promote excellence among secondary school students. With over 1,000 participants, the show offered substantial prizes and scholarships, emphasizing the brand’s commitment to academic excellence. Airing on various channels, Cowbellpedia celebrated winners from Graceland International School, Port Harcourt, and Rivers State.
These brand-sponsored shows not only entertained but also contributed significantly to brand awareness and consumer engagement throughout the dynamic landscape of 2023.
