Diageo has announced the appointment of Oluwatobi Olanisimi as Shopper Marketing Manager for its Reserve Scotch portfolio across Southern, Western, and Central Africa, a strategic role focused on driving premium brand activations and delivering luxury experiences for two of the company’s most iconic labels, The Singleton and Johnnie Walker Blue Label.
In his new capacity, Olanisimi will spearhead strategic planning and execution of high-impact shopper marketing campaigns designed to elevate Diageo’s presence in key African markets. His mandate is to bring bold, luxury-driven brand experiences to life, strengthening consumer connections and expanding the footprint of Diageo’s Reserve Scotch range.
Prior to joining Diageo, Olanisimi served as Marketing Manager for Trophy Stout & Malt at AB InBev, where he distinguished himself as a results-driven leader with a proven track record in brand growth and market penetration.
A professional recognized for combining strong academic credentials with real-world business acumen, Olanisimi brings a unique mix of creativity, strategic thinking, and leadership to the role.
His career reflects a balance of corporate excellence and diverse personal interests, underscoring his ability to deliver innovative solutions while fostering collaboration across teams and markets.
