In his new role, Oyedero will be responsible for driving category leadership and strengthening trade marketing execution across FMN’s portfolio, leveraging over seven years of cross-functional experience spanning communications, sales, brand management, brand strategy, and stakeholder management. His appointment underscores FMN’s continued focus on building strong, market-winning brands through strategic trade engagement and consumer-centric execution.

Expressing enthusiasm about the move, Oyedero described the role as an opportunity to channel his diverse experience into delivering a robust trade marketing experience that supports both brand equity and overall business objectives. He also highlighted the importance of collaboration, noting his eagerness to work closely with cross-functional teams across the organisation to ensure FMN’s brands remain top of mind for consumers and competitive in the marketplace.

Prior to joining the FMN Group, Oyedero served as Senior Account Manager at Bluebird Communications Ltd, where he played a key role in managing strategic brand accounts and delivering integrated marketing solutions for clients across multiple sectors.

With his blend of agency-side expertise and brand-focused strategy, Oyedero’s appointment is expected to add fresh momentum to FMN’s trade marketing efforts as the company continues to strengthen its presence across Nigeria’s fast-moving consumer goods landscape.