Rite Foods Renews Rite-On-The-Beach Partnership With POP Beach Club, Lagos, Nigeria
In a renewed push to turn environmental responsibility into measurable community impact, Rite Foods Limited has reaffirmed its commitment to cleaner coastlines and empowered communities by renewing its strategic Rite-on-the-Beach partnership with POP Beach Club, Lagos.
The renewed collaboration reinforces a shared vision to combat plastic pollution along Lagos’ coastline while delivering measurable social value to underserved coastal communities. Designed as a points-based, community-driven plastic recovery programme, Rite-on-the-Beach encourages responsible waste management by turning environmental action into tangible benefits for participating communities.
Building on the momentum of previous activations, the partnership will continue to combine structured beach clean-ups, environmental education, advocacy and community engagement to address plastic waste and promote long-term behavioural change across Lagos communities.
Speaking on the renewal, Mr. Ekuma Eze, Head of Corporate Affairs and Sustainability at Rite Foods Limited, described the initiative as an expression of the company’s holistic sustainability philosophy.
“At Rite Foods, sustainability goes beyond environmental responsibility; it is about creating shared value for people, communities and future generations. Renewing our partnership with POP Beach Club allows us to integrate environmental action with education, youth empowerment and community development in a practical and measurable way,” he said.
A key feature of the programme is its alignment with Rite Foods’ EYEC Sustainability Pillars, particularly through the exchange of recovered plastic waste for school supplies, directly supporting learning continuity for children and dependents within participating communities.
Through the partnership, young people will continue to be engaged as environmental advocates, building leadership, responsibility and sustainability awareness through organised clean-ups and plastic recovery activities. The initiative contributes to cleaner beaches, reduced marine pollution and healthier coastal ecosystems.
Also commenting on the collaboration, Mr. Akin Disu, Convener and CEO of POP Beach Club, said the partnership demonstrates how environmental action can be both visible and community-led.
“Our partnership with Rite Foods has shown that environmental action can be impactful, visible and community-driven. We are committed to deepening the impact and continuing to use our space as a platform for social change,” he said.
Since its launch in 2020, the Rite-on-the-Beach initiative has helped influence waste disposal habits and promote long-term community-led environmental stewardship. The programme actively engages undergraduates through awareness campaigns, residencies and volunteering opportunities, creating a pipeline of informed young advocates for responsible waste management.
In 2025, the Plastic Free July campaign delivered under the initiative translated awareness into action, recording the recovery of over 40 tonnes of plastic waste within one month in Lagos. Collectively, the programme highlights how purposeful partnerships can move plastic pollution beyond isolated clean-ups and position it as a shared responsibility among communities, institutions and corporate stakeholders.
Rite Foods Limited is a leading Nigerian food and beverage company known for delivering high-quality, innovative products while advancing sustainable development through responsible business practices and community-focused initiatives. POP Beach Club is a lifestyle and community platform dedicated to promoting environmental responsibility, sustainability awareness and social impact through creative, community-driven engagement.
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