Khalifa Rabiu Takes Strategic Leadership Role at BUA Foods
BUA Foods Plc has appointed Mr. Isyaku Abdulsamad “Khalifa” Rabiu as Chief Officer, Global Procurement and Strategic Operations, reinforcing its leadership bench at a time of strong financial performance and expansion.
Khalifa, son of Nigerian billionaire and BUA Group founder Abdul Samad Rabiu, assumes the pivotal role with responsibility for overseeing global procurement while driving cost optimisation, supply chain resilience and operational efficiency across the company’s value chain. The appointment positions him at the heart of strategic initiatives aimed at sustaining growth at Nigeria’s most valuable listed food and consumer goods company, currently valued at $10.6 billion.
The announcement comes as BUA Foods reported a near doubling of profit in 2025 to N507.7 billion ($366.6 million), buoyed by robust sales across its sugar, pasta and rice segments, alongside disciplined cost management and operational efficiency.
In a statement, the Board of BUA Foods Plc described Khalifa as an accomplished leader with a proven track record of executing strategic initiatives that enhance operational performance, mitigate risk and support sustainable growth. His experience spans the food, cement and animal feed industries within the BUA Group.
As Director of Special Operations at BUA Group, Khalifa played a critical role in strengthening strategic raw material procurement, particularly in wheat sourcing, significantly improving supply continuity. He also led the establishment of a 40 metric tonne-per-hour animal feed mill and spearheaded the commercial re-entry of BUA Rice Mills, culminating in the successful reintroduction of BUA rice products into the Nigerian market. Additionally, he has driven transformation projects and digital platform rollouts across the Group.
Khalifa holds a Bachelor’s degree in International Relations from Regent’s University London and a Master’s in Management from Georgetown University’s McDonough School of Business.
With the company focused on disciplined growth and operational excellence, his appointment is expected to further strengthen governance structures, enhance supply chain efficiency and reinforce BUA Foods’ long-term competitiveness in Nigeria’s consumer goods sector.

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