Jumia-Launches-December-Holiday-Sale-With-Festive-Deals-Nationwide
Jumia Nigeria has officially kicked off its December Holiday Sale, offering shoppers across the country a wide range of festive discounts and promotions from December 2 to December 28.
The campaign, one of the e-commerce giant’s most anticipated annual events, extends beyond traditional holiday bargains with a special sub-series titled “Celebrate Naija / Naija is Game.” Running from December 15 to January 18, the initiative highlights Nigerian culture and everyday experiences, adding local relevance to the festive shopping season.
Festive Promotions and Value-Driven Shopping
The sale features a mix of promotions designed to deliver value and discovery, including the popular 12 Days of Christmas offers, exclusive Brand Days, and deep-discount Anchor Deals across multiple product categories.
Temidayo Ojo, Chief Executive Officer of Jumia Nigeria, said the campaign reflects the platform’s commitment to meeting evolving consumer needs.
“The December Holiday Sale is our way of helping Nigerians celebrate the season without compromise. Today’s shoppers are value-driven; they want quality, convenience, and affordability. This campaign brings all three together with festive deals that address real household needs and aspirations,” Ojo stated.
He added that momentum from Jumia’s recent Black Friday campaign continues to fuel extended savings opportunities throughout the festive period.
Cultural Resonance and Creative Direction
Lere Awokoya, Chief Marketing Officer of Jumia Nigeria, explained that the 2025 holiday sale is designed around everyday moments that matter to customers.
“This year’s campaign is built around the joy of giving and daily value. Celebrate Naija brings that spirit to life through culturally relevant themes and surprises that resonate across regions and lifestyles. We’re excited for Nigerians to discover everything we’ve curated, from gifts and essentials to dream purchases,” Awokoya said.
Nationwide Reach and Convenience
Shoppers can access deals across key categories including electronics, home and kitchen, fashion, beauty, personal care, and everyday essentials. Jumia’s nationwide logistics network ensures seamless price discovery, faster deliveries, and extensive pick-up options.
Importantly, the company’s fulfilment infrastructure extends beyond major urban centres, enabling customers in secondary cities and peri-urban communities to enjoy the same festive prices without additional travel costs.
Outlook
With thousands of deals scheduled to go live throughout the season, Jumia’s December Holiday Sale is positioned to make holiday shopping simpler, more affordable, and more culturally engaging for Nigerians nationwide.
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