Glo Marks 23rd Anniversary with New Brand Campaign, Product Innovations
Globacom has marked its 23rd anniversary with the unveiling of a new brand campaign, “Never Settle For Less,” alongside a range of enhanced products and digital services aimed at giving subscribers greater value.
The telecommunications company unveiled the campaign and products on Wednesday at its corporate headquarters in Victoria Island, Lagos.
Positioned as a call to Nigerians to pursue better opportunities and demand more from themselves and the services they use, “Never Settle For Less” reflects Glo’s latest attempt to connect its brand proposition with ambition, excellence and digital empowerment.
Speaking at the media event, the company’s representative, Uche Ogwuda, said the increasing role of digital services in everyday life makes telecommunications an important enabler of personal and business transformation.
According to Ogwuda, Nigerians who understand the role of transformative telecommunications products and services in achieving their goals should not accept less than the best.
At the centre of the product showcase was an expanded Glo Talkmasta “6 for 6” offer.
The service, which previously rewarded customers with six free call minutes and 50MB of data after every six minutes of calls, now comes with an additional 100MB of free data, alongside the six free minutes.
Glo said the enhanced offer is designed to give subscribers more talk time and data value as they use the network. The company also introduced an enhanced Welcome Bonus, offering new customers benefits worth N2,100 when they purchase and activate a Glo SIM.
The package includes 20 minutes of calls to all networks, 2GB of free data and a one-month GloTV Premium subscription.
Glo also unveiled what it described as a first-of-its-kind telecom product in Nigeria, the Magic Data Bundle. The proposition combines a guaranteed data allocation with an additional Magic Bonus Data allocation whenever eligible customers purchase a bundle.
While the guaranteed data remains fixed, the bonus allocation varies according to Glo's predefined bonus structure. The Magic Data Bundles are available at N1,600 and N3,500, with customers eligible to receive between 500MB and 12GB in bonus data, depending on the bundle purchased.
Ogwuda said the proposition is intended to make data subscriptions more rewarding by giving customers certainty over their purchased allocation while offering the possibility of additional data.
Beyond its tariff and data offerings, Globacom is also placing greater emphasis on its digital customer experience with a revamped Glo Café self-service application. The updated app features a redesigned, youthful interface, enhanced security features and additional payment options.
One of its major new features is Gloria, an AI-powered voice and text assistant designed to help customers find answers to queries and identify suitable Glo offers. Gloria supports English, Yoruba, Igbo, Hausa, French and Spanish, extending the app's accessibility across different language preferences.
The revamped Glo Café also offers exclusive promotions, including 100GB free data for first-time registration, 100% bonus on every recharge, 10GB for N2,500 and an additional 10% data on selected data bundles.
Customers can access the Magic Data Bundles through the Glo Café app or by dialling *312#.
With the campaign and product launches, Globacom is positioning its 23rd anniversary not simply as a celebration of longevity, but as an opportunity to reinforce its value proposition around more benefits, digital convenience and helping customers pursue more.
Leave A Comment