Szulce joins the ANA after an impactful eight-year tenure at the International Advertising Association (IAA), where she served as Global Executive Director. During this period, she oversaw the association’s global business strategy and operations across 56 countries, strengthening IAA’s position as one of the world’s most influential and diverse networks of marketing and advertising professionals, spanning agencies, brands, media, technology platforms, academia, and government institutions.

Reflecting on her time at the IAA, Szulce described the journey as transformative for both the organisation and the global marketing community. She noted that the association evolved into a more community-driven thought leadership platform, fostering collaboration, innovation, and cross-border partnerships while helping to future-proof the marketing communications industry.

With deep expertise across non-profit, technology, luxury, beauty, fashion, consumer packaged goods, and real estate, Szulce has built a reputation for delivering excellence in business and brand strategy, new business development, product launches, digital innovation, and multinational team leadership. Her work has consistently championed the role of purpose, creativity, and digital transformation in building more responsible and impactful brands.

Beyond her executive leadership, Szulce is a trusted CEO and CMO advisor, an international speaker, and a board member of ACT Responsible, a non-profit organisation dedicated to advancing social and environmental causes through advertising.

Announcing her transition, Szulce said she was eager to contribute to ANA’s prestigious legacy and future ambitions. She expressed confidence that her new role would enable her to further unlock the potential of marketing as a powerful driver of business growth, while setting higher standards and driving meaningful change within the global marketing ecosystem.

As she steps into her role at the ANA, industry stakeholders will be watching closely, with expectations that her global perspective and purpose-led leadership will bring fresh momentum to the association’s B2B agenda.