Chivita and Hollandia Unveil New Packaging to Reinforce Sustainability Drive
Chivita and Hollandia have announced a refreshed packaging design across their product range, marking a significant step in their commitment to sustainability while maintaining the premium taste and quality consumers trust.
In a statement, the brands revealed that the new look is designed to clearly communicate the recyclability of their packaging materials. The transition covers the full portfolio, including Hollandia yoghurt and milk, as well as the various Chivita juice variants.
A key feature of the update is a more visible sustainability message on the 1-litre packs, where consumers will find a white bubble at the base carrying a QR code and the statement, “I am recyclable in so many ways.” For smaller pack sizes, clear signage will indicate the recyclable nature of the materials used.
As the rollout progresses, shoppers are expected to see both the existing and the updated packaging on store shelves. The brands emphasized that while the exterior design is evolving to better tell their sustainability story, the product inside remains unchanged, delivering the same premium taste and high nutritional quality.
Chivita and Hollandia thanked consumers for supporting their journey towards a greener future, reaffirming their commitment to staying refreshing, responsible and environmentally conscious.
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