In his new role, Pandey will lead marketing strategy for some of the region’s most recognisable consumer food brands, including Tasty Tom, De Rica, Festin, Fresh Yo, Pure Bliss, and Aktiv Milk; brands that have become staples in millions of households across Nigeria and beyond.

Pandey brings to Caraway a rich and diverse background in building and scaling consumer brands across South Asian markets, notably India, Sri Lanka, and Bangladesh. His experience spans multiple fast-moving consumer goods (FMCG) categories, including beverages, health food drinks, confectionery, dairy, bakery, and home care, equipping him with deep insights into operating within complex, high-growth emerging markets.

Reflecting on the transition, Pandey described his move from India to Nigeria as a journey between two of the world’s most dynamic and culturally rich consumer markets. According to him, Nigeria represents a fascinating paradox, youthful, fast-adopting digital and AI trends, yet structurally complex in trade; challenging, yet bursting with energy and pace. “Perhaps paradox itself is the paradigm,” he noted, highlighting the unique opportunity Nigeria presents for brand innovation and growth.

Only weeks into his new role, Pandey says the Nigerian market has already begun to challenge long-held assumptions, reinforcing its reputation as one of the most exciting consumer landscapes in the world.

At Caraway, Pandey is expected to focus on strengthening brand equity, driving consumer relevance, and building high-performing marketing teams capable of delivering scalable and profitable growth across West Africa. His appointment underscores Caraway’s ambition to continuously evolve its brands while staying deeply connected to the needs, aspirations, and realities of African consumers.

With Pandey at the marketing helm, Caraway appears poised to sharpen its playbook for emerging markets, combining global best practices with strong local insight to shape the future of packaged foods in the region.