ADMARP Unveils New Executive Council to Lead Digital Marketing Profession
The Association of Digital Marketing Professionals (ADMARP) has announced the appointment of its new Executive Council for the 2026 administrative year, with effect from January 1, 2026, marking a significant leadership transition for Nigeria’s foremost digital marketing body.
The newly constituted council emerged following an open community recommendation process and a rigorous review by the outgoing Executive Council, underscoring ADMARP’s commitment to transparency, merit, and professional excellence. Five accomplished industry professionals have been entrusted with steering the Association into its next phase of growth, standards-setting, and ecosystem development.
Heading the new leadership team as President is Elizabeth Anuoluwapo Ogunseye, Manager, Product & Lifestyle Marketing at Sterling Bank. She will be supported by Zion Rufus, Senior Brand & Content Strategist at Livespot360, who assumes the role of Vice President, Communications & Events; Adetunji Adelekan, Senior Paid Digital Marketing Manager at Mediacom, as Vice President, Learning & Development; Lekan Lawal, Senior Manager, Customer Acquisition & Retention at PESA, as Vice President, Membership; and Ireti Anu Akiwumi, Digital Strategy Director at Calibri Solutions, as Vice President, Finance.
Collectively, the new Executive Council brings a wealth of experience across product marketing, brand strategy, digital media, customer growth, learning development, and financial stewardship. Their mandate includes deepening professional development initiatives, strengthening industry standards, expanding community engagement, and reinforcing ADMARP’s position as the leading voice for digital marketing professionals in Nigeria and across Africa.
Elizabeth Ogunseye who takes over from Stanislaus Martins, brings over a decade of comprehensive marketing experience to the role, with more than six years focused on product marketing within fintech, payments, and digital banking across Nigeria and Ghana, alongside technical marketing exposure in the United States. An AI-fluent and strategically driven marketing leader, she is skilled in leveraging tools such as Claude and ChatGPT for market research automation, competitive analysis, and workflow optimisation, as well as building marketing automation systems using Zapier and modern marketing technology stacks.
Her professional track record includes partnering with global product teams to co-develop roadmaps, leading go-to-market strategies, translating complex technical features into compelling consumer value propositions, and executing lifecycle campaigns that drive adoption, retention, and engagement. She is also recognised for delivering market intelligence and competitive insights that shape product development strategies.
With the new Executive Council in place, ADMARP has reaffirmed its commitment to building a vibrant, credible, and globally aligned digital marketing ecosystem anchored on continuous learning, ethical practice, and industry collaboration.
The Association congratulates the incoming leaders and looks ahead to a year of renewed momentum, innovation, and impact for the digital marketing profession.
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