ADMARP Announces Nigeria’s First Digital Product Growth Summit
The Association of Digital Marketing Professionals of Nigeria (ADMARP) is set to bring marketers, product leaders, founders and technology executives together in Lagos for the inaugural ADMARP Digital Product Growth Summit 2026, in what the association describes as Nigeria’s first summit focused specifically on digital product growth.
The one-day event is scheduled for November 27, 2026, at 157 Gardens Event Centre, Ilupeju, Lagos, from 9:00am to 5:30pm. Participants outside Lagos will be able to join virtually.
Attendance is free, with organisers targeting 1,000 physical participants and up to 5,000 virtual attendees. Registration is currently open through ADMARP’s official summit platform.
The summit is built around the theme, “Great Marketing Doesn’t Start at Campaign, It Starts at the Product,” signalling ADMARP’s push for a broader understanding of marketing as a function that should influence product development, customer experience and business growth not simply promotion.
According to ADMARP, the summit is designed to challenge the conventional separation between marketing and product teams, particularly within Africa’s rapidly expanding digital economy.
The programme will bring together professionals from digital and performance marketing, product management, growth, technology, data and analytics, artificial intelligence, MarTech, content and the creator economy.
The audience will also include C-suite executives and business leaders across the banking, fintech, telecommunications and technology sectors, as well as founders, agency executives, engineers, students and early-career professionals.
ADMARP President, Elizabeth Ogunseye, said the summit reflects the organisation’s ambition to create a platform where different parts of the growth ecosystem can engage around the business issues shaping the future of marketing and technology.
“For too long, marketing has been treated as a campaign function rather than a growth engine,” Ogunseye said, adding that the summit would bring marketers, product leaders, founders and technology executives together “for the conversations that actually move things forward.”
She described the initiative as ADMARP’s most ambitious undertaking yet and said free access was deliberate, allowing professionals to participate without cost becoming a barrier.
The summit will also feature the inaugural Digital Product Growth Awards, recognising individuals, teams and organisations across 11 categories covering digital marketing, product growth, artificial intelligence and the creator economy.
Nominations opened on August 20, 2026, and will close on October 20, 2026, providing professionals and organisations in Nigeria and the diaspora an opportunity to compete for recognition.
Founded in 2017, ADMARP has evolved from a digital marketing community into a registered incorporated trustee organisation representing more than 2,000 professionals across Nigeria and the diaspora.
Over the years, the association says it has organised more than 25 webinars and three major events, including a conference that attracted more than 1,000 participants.
With the Digital Product Growth Summit, ADMARP is now seeking to broaden that mandate by placing marketing, product, technology and growth within the same conversation.
The summit holds on Friday, November 27, 2026, in Lagos, with virtual participation available for attendees outside the city.
Leave A Comment