In yet another momentous achievement and a remarkable display of inventiveness, renowned creative agency, X3M Ideas has secured an impressive array of accolades at the recently concluded Luum Awards in Switzerland
The agency, which has expanded its footprints across Africa and the Middle East, received high honors, including 1 Grand Prix, 1 Gold, and 2 Silver awards at the esteemed event held at the Hilton Hotel and Conference Centre in Geneva, Switzerland.

This impressive victory follows the agency’s previous international accolades, including awards at the Pitcher Awards and the highly coveted Cannes Lions, marking the first-ever win for Nigeria and West Africa.
These series of iconic accomplishments hold great significance not only for the country but also for the advertising industry, underscoring the extraordinary creative potential of the Nigerian people.

Steve Babaekeo, CEO of X3M Ideas, expressed the agency’s steadfast dedication to providing unparalleled creative solutions for their clients. He stated, “Since the inception of our business, our unwavering goal has been to offer world-class support to the brands we serve and to compete on the global stage alongside the top agencies. This weekend in Geneva, Switzerland, we clinched 1 Grand Prix, 1 Gold, and 2 Silver awards at this year’s Luum Awards, a testament to the enduring vitality of our aspirations. Kudos to Team X3M Ideas, and in the immortal words of DJ Khaled, ‘Another one, we are the best.'”
Out of nearly a hundred trophies awarded during the third edition of the Luum Awards, X3M Ideas secured the coveted prizes for its highly acclaimed campaigns: “Soot Life Expectancy,” “The Extra Step Initiative,” and “Masquerades.”
The Luum Awards stand as a distinguished global festival, honoring creative communications that contribute to making the world a better place.



