The Women in Out-of-Home Advertising of Nigeria (WOHAN) is set to reshape the industry with a transformative initiative aimed at introducing young women to Out-of-Home (OOH) advertising. By taking mentorship and career guidance directly into schools, WOHAN seeks to spark interest, nurture talent, and cultivate the next generation of female leaders poised to revolutionize the sector.
WOHAN Coordinator, Adeola Odesanya, made this groundbreaking announcement during the association’s Hangout and Dinner in commemoration of the International Women’s Day, held at the Radisson Blu Hotel, Ikeja, Lagos. The high-energy event brought together industry leaders, media professionals, and advocates, all united in their commitment to accelerating progress for women in OOH advertising.
Addressing attendees, Odesanya underscored the significance of this year’s theme, “Accelerate Action,” emphasizing that the advancement of women in OOH advertising must be intentional, persistent, and unwavering.
“We gather not just to celebrate but to reflect, reaffirm, and, most importantly, take decisive steps toward empowering women in Out-of-Home Advertising,” she stated.
She highlighted the need to break barriers, create opportunities, and establish women as key players in the industry, reaffirming WOHAN’s commitment to advocacy, mentorship, and capacity-building.
Odesanya stressed the power of early exposure in shaping career choices, stating, “Empowerment starts with exposure. We are not waiting for the next generation of women to find us, we are going to them.”
Through mentorship programs, career talks, and hands-on learning opportunities, WOHAN aims to equip young women with the knowledge, skills, and confidence needed to thrive in the OOH advertising space. She urged WOHAN members to take an active role in this vision, whether through volunteering, sponsorship, or direct mentorship, stating, “This is more than an initiative; it’s a movement to ensure our impact lasts for generations.”
Reaffirming WOHAN’s vision of an inclusive and dynamic industry, Odesanya called for greater female representation in leadership roles within the Outdoor Advertising Association of Nigeria (OAAN) and key industry committees. She also emphasized the need to form strategic alliances with women’s organizations to unlock economic and professional opportunities while advocating for the mental, physical, and emotional well-being of female practitioners.
More than a gathering of reflection, the evening served as a rallying cry for tangible progress. Odesanya urged attendees to go beyond conversations and take deliberate steps toward shaping the industry’s future.
“We are not just women in Out-of-Home Advertising, we are change-makers, leaders, and trailblazers. The time to act is now. Together, we will break barriers, build legacies, and redefine the future of OOH Advertising in Nigeria.”
With passion and determination filling the room, one message stood out: WOHAN is not just making promises, it is making history. For the young women preparing to step into the industry, the future has never looked brighter.
