The World Federation of Advertisers (WFA) has recently strengthened its Executive Committee with the addition of five distinguished business leaders, further solidifying its position as a premier professional organisation in the global advertising industry.
These new appointments, comprising senior executives from AB InBev, Ferrero, Tata, and the heads of the ISA in India and the UBA in Belgium, represent a significant milestone in WFA’s ongoing commitment to advancing the priorities identified by the global marketer community.
The new members of the Executive Committee bring a wealth of experience and expertise to their roles, highlighting WFA’s dedication to fostering collaboration and innovation in the advertising landscape. Notably, Andres Peñate, Global Vice President of Corporate Affairs at AB InBev; Phil Myers, Chief Institutional Affairs and Corporate Communications Officer at Ferrero; Sunil Kataria, Chairman of the Indian Society of Advertisers (ISA); Luc Suykens, CEO & Vice-Chairman at the Union of Belgian Advertisers (UBA); and Adrian Terron, Head of Corporate Brand and Marketing Strategy at Tata Group, each offer unique perspectives and invaluable insights that will contribute to WFA’s mission of advancing the global marketer agenda.
Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, continues to serve as President of WFA, supported by Jane Wakely, Chief Consumer and Marketing Officer and Chief Growth Officer at PepsiCo, as Deputy President. Their steadfast leadership, combined with the diverse expertise of the new Executive Committee members, positions WFA to further enhance its impact on the advertising industry worldwide.
Stephan Loerke, CEO of WFA, expressed his gratitude to the Executive Committee members for their dedication and emphasised the organisation’s commitment to strengthening the collaboration between policy and marketing in today’s dynamic landscape.
The addition of these accomplished leaders to WFA’s Executive Committee underscores the organisation’s pivotal role in shaping the future of advertising globally, as it continues to advocate for innovation, ethical practices, and strategic partnerships within the industry.
