In honour of International Women’s Month, The Brand Colossus takes great pleasure in showcasing the illustrious Marketing Communications professional, Oyindamola Fakile, in the inaugural edition of our magazine. As we pay homage to the remarkable impact of women in the Advertising and Marketing Communications industry, we celebrate Oyindamola’s exceptional achievements and contributions.
Oyindamola’s recent appointment as Global Creative Strategist at Godrej Consumer Product Limited heralds a new chapter in her illustrious career, characterized by an unparalleled blend of creativity and innovation. In this role, she spearheads growth and innovation initiatives for Godrej across Africa, USA, and the Middle East, leveraging her unique mix of creativity, technology, and business acumen.
With a keen understanding of digital technologies and trends, coupled with a discerning eye for design and creative storytelling, Oyindamola has cultivated a reputation for developing innovative digital marketing, branding, and customer engagement solutions. Her rich experience in advertising, digital marketing, and technology has yielded strategies and solutions that drive growth, engagement, and brand awareness for a plethora of national and global brands, including Zenith Bank, Global Alliance for Clean Cooking, McVitie’s, Bajaj, MTN, BET King, Arla Foods, BAT, Airtel, British Council, Leap Africa, Spotify, and many others.
Oyindamola’s journey to prominence saw her serve in various capacities at TBWA/CONCEPT, where she ascended from Group Head and Copy to the esteemed position of Creative Director. Additionally, she contributed her expertise as Copy Manager and Senior Copy Manager at McCann Worldgroup, and earlier in her career, as a Copywriter at Centrespread and Associate Producer at EbonyLifetv.com (Moments with MO).
In recognition of her outstanding contributions to the industry, Oyindamola was honored with the Most Outstanding Creative Director award at the Women in Marketing and Communications Conference/Awards (WIMCA) in 2022. Her academic background includes a Bachelor’s degree in English Language from the Lagos State University, complemented by certifications in Design Thinking from Vega School & Orange Academy and Integrated Brand Experience from Orange Academy.
As a Certified Design Thinker, Omnichannel Brand & Creative Marketing Strategist, Copywriter, and Digital Innovator with over a decade of experience in advertising, Oyindamola has left an indelible mark on the industry. Her leadership in shaping creative direction for global brands at TBWA, McCann, and beyond, coupled with her passion for technology and empowering creative minds, cements her status as a trailblazer in the field.
