In honour of International Women’s Month, The Brand Colossus proudly highlights Oluwaseyi Layade, a distinguished Marketing Communications professional, in the premier edition of our magazine. As we celebrate the remarkable contributions of women in the Advertising and Marketing Communications industry, we pay tribute to Oluwaseyi Layade’s outstanding achievements and impact.
With a sterling career spanning 16 years, Oluwaseyi Layade has emerged as a seasoned professional with a remarkable track record in marketing communications. Her journey began at 141 Worldwide, a prestigious marketing communications company in Nigeria, now known as Nitro 121, where she cultivated her skills and laid the foundation for her stellar career.
Oluwaseyi’s exceptional talents came to the fore as she played instrumental roles in shaping the success stories of renowned brands, particularly within British American Tobacco (BAT). Her strategic insights and innovative approaches significantly contributed to the growth and success of various BAT brands, solidifying her reputation as a dynamic and results-driven professional.
In 2017, Oluwaseyi embarked on a pivotal role at SPV Communications Ltd, where she led operations for seven member agencies within the consortium. Her operational acumen and leadership skills were pivotal in driving the consortium to new heights and delivering value to brands, notably MTN.
Transitioning to Ogilvy Nigeria in 2020 as the Head of Client Service, Oluwaseyi orchestrated geometric growth in the company’s billings and revenue. Beyond traditional advertising, she expanded business operations into experiential and public relations, demonstrating her versatility and strategic acumen. During her tenure at Ogilvy, she successfully managed brands such as Coca-Cola, Airtel, Friesland Campina, Bill & Melinda Gates Foundation, Sterling Bank, European Union, and NBC Universal.
In January 2023, Oluwaseyi assumed the role of Account Management Director at Insight Publicis, where she oversaw diverse business portfolios. Her hard work, unwavering commitment, and expertise led to her appointment as the Chief Operating Officer at Leo Burnett Lagos by the board of Insight Redefini in January 2024. In this new role, Oluwaseyi leads the company to new heights, reinforcing its position as a leader in the advertising industry.
Beyond her corporate responsibilities, Oluwaseyi serves as the present Chairman of Women in Advertising, showcasing her dedication to fostering diversity and inclusion within the industry.
Oluwaseyi Layade’s journey exemplifies excellence in advertising, seamlessly blending experience, leadership, and innovation. Her continued dedication continues to inspire and shape the future of the marketing communications landscape in Nigeria and beyond.
