In celebration of International Women’s Month, The Brand Colossus stands tall in honoring the exceptional contributions made by women in the realms of advertising and marketing communications. These visionary individuals have continually shattered barriers and magnified their influence within their respective domains.
Among this illustrious cohort, Adenike Olufade shines brightly as a seasoned corporate executive, boasting a rich tapestry of over 40 years of invaluable experience in marketing and business administration. Her steadfast dedication and unwavering commitment have not only paved the way for her own success but have also inspired countless others to reach greater heights in their professional endeavors.
Adenike’s illustrious career journey culminates in her current role as Executive Director of Marketing at the Nigerian Television Authority (NTA). Throughout her tenure at NTA, she has held various key management positions, demonstrating her strategic prowess and leadership acumen in spearheading effective marketing strategies that have resulted in significant revenue gains for the organization.
Her path at NTA has been characterized by a series of administrative and marketing roles, including serving as General Manager of several state stations, Zonal Director at Ibadan and Lagos NTA Network Centers, and Managing Director of TV Enterprises (TVE). Adenike’s remarkable leadership qualities have also been recognized through her appointment to the NTA Board of Directors and her involvement in various board positions within the organization
As Executive Director of Marketing, Adenike provides oversight to directors, deputy directors, assistant directors, marketing managers, and other NTA marketing departments nationwide. Her exceptional leadership and strategic vision have been instrumental in driving the marketing initiatives of the organization forward.
Adenike’s academic qualifications include a B.A. in English from the University of Ife (now O.A.U) and two master’s degrees from the University of Ibadan—an M.B.A. and an M.Phil. in Peace & Conflict Studies. She is widely regarded as a “turnaround expert,” consistently revitalizing struggling business units and restoring them to profitability.
Beyond her professional achievements, Adenike is known for her integrity, dependability, and reliability. She is a respected marketing strategist, team player, leader, and mentor. Adenike is a fellow of several prestigious professional bodies, including the National Institute of Marketing of Nigeria (FNIMN), the Society for Peace Studies & Practice (FSPSP), and the Institute of Corporate Administration. She is also a member of esteemed organizations such as the Nigerian Institute of Public Relations (MNIPR), the American Marketing Association (AMA), and the Advertising Regulatory Council of Nigeria (ARCON). Furthermore, she is a life member of Women In Management & Business (WIMBIZ).
Currently, Adenike serves on the Governing Council of the National Institute of Marketing of Nigeria (NIMN), where she continues to contribute her expertise and insights to the marketing profession.
In her current role as the Chief Executive Officer and Managing Consultant at DIGIMAGE Consult, Adenike remains committed to leveraging her wealth of experience and expertise to drive business success and foster growth for her clients.
Adenike Olufade’s journey serves as an inspiration to aspiring women in advertising and marketing, highlighting the power of resilience, determination, and leadership in achieving professional excellence and making a lasting impact in the industry.
The Brand Colossus celebrates your iconic strides as you continue to push boundaries. Your relentless pursuit of excellence and innovation serves as a beacon of inspiration, driving positive change and shaping the future of our industry. We applaud your unwavering commitment to excellence and eagerly anticipate the groundbreaking achievements that lie ahead.
