UAC Foods Limited has officially signaled its entry into Nigeria’s highly competitive seasoning market with the unveiling of Zuri Seasoning Powder, a multi-variant blend created to deliver authentic local taste at affordable prices.
The pre-launch event, held at the company’s state-of-the-art Snack Factory in Ojota, Lagos, combined colour, culture, and cuisine to give consumers a first-hand experience of the new brand.
The launch event was a festive showcase, featuring live cooking demonstrations, taste-testing booths, music, and interactive consumer engagement sessions. Guests, including food lovers, distributors, caterers, and members of the media were treated to dishes made with Zuri’s four unique variants: Classic, Chicken, Beef, and Jollof. Each flavour was designed to capture the essence of Nigerian kitchens, reflecting the nation’s love for bold spices, rich aromas, and memorable meals.
Derived from the Swahili word “Zuri” meaning beautiful or good, the brand represents purity, natural goodness, and authenticity. Zuri Seasoning is made from carefully selected local ingredients, appealing to families, restaurants, and professional caterers seeking consistency, quality, and affordability.
“This product was born out of a simple but powerful idea to make everyday cooking fun,” said the UAC Foods team. “Zuri is more than seasoning; it is joy, aroma, and quality wrapped in unique flavours that transform ordinary meals into delightful experiences.”
Speaking at the pre-launch, Oluyemi Oloyede, Managing Director/CEO of UAC Foods, described the new category as a milestone in the company’s growth journey:
“This is technically a pre-launch. The most important piece of this development is ensuring that the people closest to the source benefit, taste, and experience this brand first. This is going to be a big category for us, and we are determined to lead it. Just as Gala redefined snacking in Nigeria, Zuri will redefine seasoning. We are going to be number one.”
The unveiling of Zuri underscores UAC Foods’ broader commitment to innovation, consumer empowerment, and value creation. Over the years, the company has built iconic food brands that resonate deeply with Nigerians, and with Zuri, it is looking to once again set a benchmark in the culinary space.
The pre-launch celebration is just the beginning. UAC Foods has promised a larger, consumer-facing launch campaign in the coming weeks, complete with activations, media campaigns, and nationwide consumer engagement.
By introducing Zuri, UAC Foods is not only entering a multi-billion-naira seasoning market, but also reinforcing its mission of providing trusted food solutions that enrich everyday lives.
As the first packs of Zuri make their way into homes and kitchens across Nigeria, one thing is clear: UAC Foods has set its sights on spicing up mealtimes in a way that’s bold, authentic, and unmistakably Nigerian.
