Global Media Strategist and Public Relations Advisor Samuel Adeyemi has called for a strategic shift in Africa’s approach to global trade in light of a potential second Donald Trump administration. Speaking on Channels, Adeyemi emphasized the unique opportunities this period presents for African nations, particularly Nigeria, to strengthen their economies and establish a more robust presence on the global stage.
Adeyemi argued that with anticipated trade tensions between the U.S., China, Canada, and Mexico, coupled with shifts in manufacturing back to the United States, the demand for Africa’s raw materials is poised to increase. This, he stated, is a critical moment for the continent to reposition itself strategically.
“Trump is pro-business, and Nigeria’s president is also pro-business. This alignment presents an unprecedented opportunity for African countries to collaborate effectively. However, we must approach Washington with a trade mindset, not an aid mindset,” Adeyemi said.
He underscored the importance of operationalizing the African Continental Free Trade Area (AfCFTA), describing it as the largest free trade agreement in the world and a key to unlocking Africa’s economic potential. Adeyemi also highlighted the need to eliminate artificial colonial borders that continue to hinder intra-African trade.
“The AfCFTA Secretariat must capitalize on the 2022 Memorandum of Understanding with the U.S. government and turn it into actionable benefits. This is the time to make it work,” he added.
Adeyemi pointed to infrastructure projects like the Lobito Corridor, which connects the Democratic Republic of Congo and Zambia to Angola’s port, as examples of initiatives that could receive U.S. endorsement under Trump’s leadership. He also called for African nations to lobby for the extension of the African Growth and Opportunity Act (AGOA), set to expire in 2025, by presenting compelling arguments that demonstrate its mutual benefits to Africa and the United States.
Reflecting on Trump’s first term, Adeyemi noted the launch of the Prosper Africa initiative and expressed optimism that a second term could reinvigorate U.S. investments in Africa. “President Trump recognizes value. If Africa approaches with strategic, business-oriented proposals, we will see policies that benefit the continent,” he stated.
Adeyemi concluded with a rallying call for Africa to embrace trade diplomacy: “We must leverage our vast resources and opportunities to build stronger trade relationships with the U.S. This is the time to align our strategies and create a future where Africa thrives.”
His remarks, alongside the broader discussion on the impact of Trump 2.0, have sparked conversations on the need for African nations to rethink their economic strategies and adopt a trade-first approach in their international relations.
