Tolaram Group has announced the appointment of Adaora Odufuwa as its new Group Digital Manager, a move that underscores the company’s commitment to advancing its digital footprint across its diverse markets.
Odufuwa’s promotion comes after a successful tenure as Digital Marketing Manager for Colgate Palmolive Tolaram, where she played a pivotal role in driving consumer engagement and brand growth through innovative digital strategies. Her appointment signals Tolaram’s ambition to further integrate cutting-edge digital solutions into its marketing and brand management efforts.
A Track Record of Excellence in Digital Innovation
In her previous role at Colgate Palmolive Tolaram, Odufuwa led high-impact digital campaigns, most notably the Big Brother Naija Campaign, which won the prestigious ADVAN Award for Experiential Marketing. This recognition highlights her ability to execute data-driven, consumer-centric strategies that resonate with audiences and deliver tangible business results.
Beyond campaigns, she played a key role in enhancing Colgate’s digital transformation efforts, including organizing training workshops in collaboration with digitXplus to keep the brand at the forefront of digital marketing trends. Her leadership helped refine the company’s approach to consumer engagement, content marketing, and digital advertising, setting a strong foundation for her next challenge.
Expectations in Her New Role as Group Digital Manager
As Group Digital Manager, Odufuwa will be responsible for shaping and overseeing the digital marketing strategies across Tolaram’s diverse portfolio of brands and businesses, which span FMCG, infrastructure, fintech, and industrial sectors.
Her key responsibilities will include:
✔ Strengthening Digital Integration: Enhancing the company’s ability to leverage digital platforms for brand storytelling, customer engagement, and sales growth.
✔ Driving Consumer-Centric Innovation: Developing AI-driven marketing solutions, e-commerce integrations, and personalized customer experiences to meet the evolving needs of digital consumers.
✔ Unifying Digital Strategies Across Brands: Standardizing best practices across Tolaram’s subsidiaries while ensuring brand-specific digital marketing tactics remain effective.
✔ Enhancing Data-Driven Decision Making: Leveraging analytics and consumer insights to optimize digital campaigns and improve return on investment (ROI).
✔ Building and Leading a Digital-First Culture: Collaborating with digital teams across the group to foster continuous learning and adaptability in the fast-changing digital landscape.
Excitement for the Future
In her announcement, Odufuwa expressed gratitude for her mentors, including Deksha Gupta, Oluwatomisin Adetola, and Siddhartha Khandelwal, acknowledging their role in her professional growth. She also shared her enthusiasm about working with her new supervisor, Vivek Kesari, and the Brand Marketing and Digital Managers across Tolaram’s business units.
“Happy to announce that I am starting a new role as Group Digital Manager at Tolaram. My journey as the Digital Manager for Colgate has been incredibly rewarding – filled with learnings,
growth, and the privilege of working with truly amazing colleagues”.
Tolaram’s Vision for a Digitally-Driven Future
Tolaram Group, known for its leadership in consumer goods and infrastructure, continues to prioritize digital transformation as a core pillar of its business strategy. With Odufuwa at the helm of its group-wide digital initiatives, the company is poised to redefine engagement, streamline digital marketing processes, and drive innovation across its diverse sectors.
Her appointment reflects Tolaram’s belief in investing in top digital talent to navigate the complexities of today’s fast-evolving digital landscape. As Odufuwa steps into this strategic role, industry watchers anticipate a new wave of innovative digital campaigns and enhanced brand-consumer interactions under her leadership.
