Aligned with its visionary pursuit to broaden the horizons of understanding and ignite inventive spirit within the marketing and advertising sector, The Brand Colossus, an emerging powerhouse in brand-centric marketing communications, has achieved a significant milestone through the introduction of its magazine.
Pledging to redefine brand journalism in Nigeria, this publication embodies a commitment to delivering enlightening, informative, and motivational content tailored for industry professionals and aspiring individuals alike.
At a two-in-one virtual event held over the weekend, industry stakeholders from various spheres of the marketing and advertising sector came together for the unveiling ceremony of the Magazine which was preceded by a roundtable discussion. Notable attendees included Mr. Idorenyen Enang, President of the National Institute of Marketing of Nigeria (NIMN), Ms. Patience Sado, Registrar of NIMN, Mr. Dozie Okafor, Vice-President of the Media Independent Practitioners Association of Nigeria (MIPAN) and Managing Director of PHD Media, Ms. Dolapo Otegbayi, Principal Consultant of DKO Consulting, and Mrs. Biodun Adefila, Former COO of SO&U, among other influential leaders in the industry.
The event commenced with a thought-provoking roundtable discussion themed “Audience Measurement System: Exploring the Prospects and Challenges in Media and Advertising.” Esteemed discussants Dozie Okafor and Dolapo Otegbayi conducted an in-depth analysis of the current state of Audience Measurement in Nigeria, shedding light on the existing challenges and prospects for improvement. With the impending launch of a new Audience Measurement System by the Federal Government expected in July this year, starting with Lagos, the economic hub of the country, the discussion delved into the anticipated impact and the necessity for effective stakeholder engagement to ensure its success.
Acknowledging the prevailing gaps and hurdles within the industry, the discussants voiced optimism regarding the forthcoming measurement system, emphasizing the imperative of robust stakeholder engagement to steer the process effectively for the benefit of the entire sector.
Subsequently, the launch of The Brand Colossus magazine ensued, accompanied by a thorough content review from Moses Mogbulu, a dedicated marketer. Expressing genuine satisfaction, Mogbulu lauded the magazine’s potential to bridge existing knowledge gaps within the industry, citing its deliberate and insightful content as a valuable resource for industry professionals and enthusiasts alike.
In her remarks, Oghale Abikele, Publisher and CEO of The Brand Colossus, expressed gratitude for the overwhelming support received and outlined the brand’s visionary mission. Abikele underscored The Brand Colossus’ steadfast commitment to revolutionizing brand journalism in Nigeria, emphasizing the deliberate and purposeful nature of the magazine’s content. She highlighted the brand’s dedication to deepening industry knowledge, fostering creativity, and inspiring innovation among stakeholders. Abikele articulated the clear vision that guides The Brand Colossus at every juncture, emphasizing the brand’s intentional positioning and its role in spearheading transformative initiatives within the industry.
Furthermore, Abikele detailed The Brand Colossus’ pioneering efforts, including the establishment of an Ad Review Board in collaboration with the Advertising Regulatory Council of Nigeria (ARCON). This initiative, aimed at critically evaluating advertising campaigns with the input of esteemed industry experts, serves to illuminate the creative processes and strategic thinking behind these campaigns. Abikele emphasized that this endeavor serves as a platform to acknowledge, recognize, and appreciate the creative ingenuity and innovation within the industry. Overall, Abikele’s remarks underscored The Brand Colossus’ commitment to driving positive change and fostering excellence within the marketing and advertising landscape in Nigeria.
In honor of International Women’s Month, the latest edition of The Brand Colossus magazine celebrates the achievements and contributions of iconic women within the industry. Notable figures recognized include Biodun Adefila, former COO of SO&U; Oluwaseyi Layade, COO of Leo Burnett Lagos; Bunmi Oke, CEO of Ladybird Advertising; Chineze Amanfo, PR Lead at 9Mobile; Oyindamola Fakile, Global Strategist at Godrej Consumer Product Limited; Bolajoko Bayo Ajayi; Martha Oyebuchi, Director of Regulations at ARCON; Ifeoluwa Esther Obafemi, Head of Sub-Saharan Africa, Digital, Media & Insight at FrienslandCapina; Chioma Afe, Director of External Affairs & Social Performance at Seplat Energy; Benita Adelore, GM Leventis Motors; Temitope Ayeni, Director of Brand Management & Strategy at X3m Ideas; Dolapo Otegbayi, Principal Consultant at DKO Consulting; Esosa Osagiede, Creative Lead at Leo Burnett Lagos; Adenike Olufade, CEO at DIGIMAGE Consult; and Milagrosa Utomi, CEO of MPXM, among other remarkable individuals.
The magazine features insightful content, including a unique perspective on the National Institute of Marketing of Nigeria (NIMN), offering a deep historical account from its foundation. Additionally, readers can explore an in-depth review of MTN’s “Voice Note Advertisement,” delve into the mind of a disruptive industry pioneer, and uncover the backstory behind Afrosport’s exclusive broadcast rights for the 2023 AFCON in Nigeria, among other compelling articles.
With the launch of The Brand Colossus magazine, accompanied by engaging discussions and visionary insights, the brand reaffirms its position as a trailblazer in the industry, poised to shape the future of brand journalism and inspire creativity across Nigeria’s marketing and advertising landscape.
The PDF of the magazine is available for download here
https://drive.google.com/file/d/1WDGUfvhv3bJDBMDpYF2qVogLcg-vsZnN/view?usp=sharing
