The rapidly growing advertising and marketing media company, The Brand Colossus, has been crowned Brand of the Year 2024 at the first-ever Yaba National Association of Marketing Students (NAMSA) Awards, held at Yaba College of Technology over the weekend.
The groundbreaking event, hosted in partnership with The Brand Colossus, was more than an awards ceremony, it became a learning hub for students eager to connect with real-world marketing practices. During an interactive session, Oghale Abikele, Publisher and CEO of The Brand Colossus, engaged the students in a dynamic and thought-provoking discussion, offering practical insights and bridging the gap between theoretical learning and the realities of the marketing industry.
In his remarks, Prince Clement Adesina Taiwo, Head of the Department of Marketing, hailed the efforts of The Brand Colossus, describing the initiative as a vital step toward creating synergy between the academic community and the marketing industry. He expressed optimism about the ongoing partnership, pledging the department’s unwavering support for future collaborations.
“The Brand Colossus exemplifies what it means to be a catalyst for change in the marketing industry. This initiative is a timely and strategic bridge between the academic world and the industry at large. It provides our students with real-life exposure, enriching their understanding of marketing beyond the classroom. We deeply appreciate this collaboration and remain committed to supporting such impactful partnerships that prepare our students for future success.”
Mr. Olowolagba A.C., Coordinator of the Part-Time Marketing Program, echoed similar sentiments, emphasizing the importance of such collaborations in preparing students for a competitive marketing environment.
In her response, Oghale Abikele expressed gratitude for the recognition and highlighted the brand’s vision to inspire creativity and promote hands-on learning.
“We are truly humbled and honored to be recognized as the Brand of the Year. This award is a testament to our dedication to expanding the boundaries of creativity and empowering the next generation of marketers. Our collaboration with Yabatech is not just about sharing knowledge; it’s about inspiring a movement of bold, innovative thinkers who will redefine the future of marketing. The Brand Colossus remains committed to building a vibrant community where young talents can grow, learn, and achieve their dreams.”
She also emphasized the company’s long-standing commitment to youth development, noting that The Brand Colossus curates a growing community of over 200 young creatives and marketers, providing mentorship, training, and growth opportunities.
The Brand of the Year 2024 recognition at Yabatech is yet another milestone for The Brand Colossus, solidifying its position as a leading voice in marketing media while continuing to nurture the next generation of marketing leaders.
