Supreme Semolina, the flagship wheat-based brand from Crown Flour Mill, a subsidiary of Olam Agri, has taken a bold step in strengthening its cultural and culinary relevance by unveiling popular food influencer Ifeyinwa Mogekwu, famously known as Ify’s Kitchen, as its new brand ambassador.
The unveiling ceremony was symbolic, featuring the crowning of Ify as the “Kitchen Queen,” a gesture that underscores Supreme Semolina’s positioning as a brand that unites people across ethnic and cultural divides. The occasion was graced by notable dignitaries, including HRM Eze (Dr.) Vitus U. Kasa (Okwadike) Assa II of Assa Kingdom in Ikeduru, Imo State; Chief Bolaji Anifowose, Peace Broker of the Master Bakers Association of Lagos; and Alhaji Yahaya Fufore, Dangaladima of Fufore Emirate Council. Their presence highlighted the brand’s commitment to inclusivity and cultural harmony.
Speaking about the partnership, Ify expressed her excitement and pride in joining the Supreme Semolina family, stating:
“This partnership goes beyond food, it’s a celebration of culture, unity, and the everyday joy that meals bring to our tables. Supreme Semolina is not just a brand; it’s an experience that resonates across Nigeria’s diverse communities.”
The collaboration is expected to leverage Ify’s strong influence in the culinary and lifestyle space to further entrench Supreme Semolina’s presence in households across the country. With Ify’s Kitchen boasting a passionate and engaged community known as “Ifynarians,” the partnership is designed to amplify conversations around quality food, family bonding, and creativity in the kitchen.
This brand partnership aligns with company goals to reinforce trust, quality, and pan‑Nigerian appeal. By leveraging Ify’s Kitchen platform and “Ifynarian” audience, Olam Agri is amplifying Supreme Semolina’s visibility as a product that bridges culinary creativity with everyday nutrition.
Supreme Semolina, first introduced to the Nigerian market in 2004, was relaunched by Olam Agri’s Crown Flour Mill in October 2024 to reflect improvements in nutrition, packaging, and consumer appeal. The enriched product is made from durum wheat and fortified with micronutrients and iron, designed to meet evolving consumer tastes with a light, firm texture that remains fresh longer.
