In a monumental stride for Africa’s marketing communications industry, Strategy Trybe, a dynamic and rapidly growing community of strategists and account planners, has been officially accredited by the Advertising Regulatory Council of Nigeria (ARCON) for its Institute of Strategy and Account Planning. This endorsement is more than just a regulatory nod, it is a powerful affirmation of Strategy Trybe’s mission to bridge the strategic talent gap in Africa’s marketing sector and to empower the next generation of leaders with world-class knowledge and skills.
Founded in 2018 by Sherif Lanre Akinpelu, a trailblazing figure in the field of Integrated Marketing Communications, Strategy Trybe has quickly emerged as a vital incubator for strategic thinking in Africa. The ARCON accreditation marks a significant turning point for the Institute, opening new doors for its graduates and setting a benchmark for strategic education across the continent.
Speaking on the accreditation, Akinpelu remarked, “This recognition by ARCON is not just about formal approval; it’s about validating our commitment to transforming the strategic landscape in Africa. We are building more than just professionals; we are cultivating leaders who will steer the marketing communications industry into the future.”
Since its inception, Strategy Trybe has focused on addressing the glaring need for high-level strategic expertise in Africa’s marketing communications industry. The Institute’s curriculum, meticulously designed to meet global standards, has already trained over 500 professionals. The faculty, composed of industry veterans like Nnenna Onyewuchi, Idiare Atimomo, Fanen Acho, and Ntombizamasala Hlophe, alongside international marketing experts, ensures that students receive unparalleled mentorship and practical insights.
With ARCON’s endorsement, Strategy Trybe is now positioned to offer its graduates a direct pathway to becoming certified advertising professionals in Nigeria. Specifically, the accreditation covers the Diploma and Advanced Diploma in Strategy & Account Planning programmes, allowing graduates to sit for ARCON’s final examination and gain Associate Membership (ARPA) with the council.
“This accreditation isn’t just a badge of honor; it’s a stepping stone for our graduates to fast-track their careers in marketing communications,” said Akinpelu. “We are equipping them with the credentials and the confidence to excel in a highly competitive industry.”
The significance of this accreditation extends beyond individual careers. It signals a broader shift in the industry, where African institutions like Strategy Trybe are taking the lead in setting educational standards and driving professional excellence. By offering a curriculum that is both rigorous and relevant, Strategy Trybe is not only filling the existing talent void but also shaping the future of marketing communications in Africa.
Moreover, the accreditation underscores the Institute’s role as a critical player in the professionalization of the marketing communications industry in Nigeria. As the pioneer of Africa’s Strategists Hangout in 2020, Strategy Trybe has consistently led initiatives that bridge generational gaps and foster a sense of community among African strategists.
“Our mission has always been to democratize access to strategic knowledge and create a community where learning and professional growth are accessible to all,” Akinpelu emphasized. “This accreditation is a milestone in that journey, but it’s also a call to action for us to continue innovating and pushing the boundaries of what’s possible in strategic education.”
Looking ahead, Strategy Trybe is poised to expand its influence across the continent. The Institute is already exploring new partnerships and programmes aimed at further enhancing the skills of marketing professionals in Africa. With a thriving online community that offers daily learning, networking, and mentoring opportunities, Strategy Trybe is well on its way to becoming the leading hub for strategic excellence in Africa.
As Akinpelu succinctly puts it, “We are not just responding to the needs of today; we are anticipating the challenges of tomorrow and preparing our students to meet them head-on. Our vision is to create a generation of strategic leaders who will not only navigate the future of marketing communications but will also define it.”
The ARCON accreditation is indeed a testament to Strategy Trybe’s unwavering commitment to excellence and its role as a crucible for nurturing Africa’s next generation of strategic leaders. This latest achievement sets the stage for even greater contributions to the marketing communications landscape in Nigeria and beyond.
