GoSlo, Nigeria’s first locally produced premium ice cream brand, has taken a bold step in reinforcing its presence in the frozen dessert category by unveiling Sharon Ooja as its first-ever brand ambassador. This groundbreaking collaboration combines the star power of the award-winning actress with GoSlo’s mission to inspire indulgence and create memorable moments for consumers.
The announcement was met with widespread excitement, especially after Sharon expressed her enthusiasm on her social media platforms, writing: “Super excited to join the @goslo_ng family as the first-ever ambassador… When a brand aligns perfectly with your vibe, you just know! We are both sweet and lovable.” Known for her elegance and relatability, Sharon embodies the GoSlo ethos of savoring life’s indulgent moments.
GoSlo, a creation of global dairy giant Danone, entered the Nigerian market with a mission to elevate local ice cream consumption. The brand features four indulgent flavors—Peanut Butter, Cookies & Cream, Salted Caramel, and Chocolate Almond—designed to rival imported products in both quality and taste. As Nigeria’s ice cream market continues to grow, GoSlo has quickly distinguished itself by catering to urban, lifestyle-conscious consumers who value quality and uniqueness.
Sharon Ooja, a prominent figure in Nigeria’s entertainment and fashion industry, has consistently positioned herself as a relatable yet aspirational personality. Her alignment with GoSlo underscores the brand’s strategy to connect with a younger demographic that values authenticity and premium experiences. Through this partnership, GoSlo seeks to tap into Sharon’s large and engaged fanbase while leveraging her natural ability to tell compelling stories about savoring the sweeter side of life.
Speaking on the collaboration, Sharon remarked, “If there’s one thing I believe in, it’s taking time to enjoy life. GoSlo is all about savoring those little indulgent moments, and I’m thrilled to be part of a brand that aligns so perfectly with my lifestyle.”
This partnership is expected to go beyond conventional ambassadorial roles. GoSlo is set to amplify its presence through digital campaigns featuring Sharon, alongside experiential activations like exclusive tasting events and lifestyle pop-ups. With the festive season approaching, this collaboration positions GoSlo as not just a treat but an essential part of celebrations.
By blending GoSlo’s promise of premium indulgence with Sharon’s influential persona, the partnership aims to redefine how Nigerians experience ice cream. It’s a move that not only strengthens GoSlo’s position in the frozen dessert market but also reinforces its commitment to offering a world-class product that resonates with the evolving tastes of Nigerian consumers.
As GoSlo looks to cement its status as a market leader, this partnership is a clear testament to its innovative approach and dedication to bringing moments of sweetness to everyday life.
