Renowned marketing executive Segun Ogunleye has been appointed as the Head of Marketing, Africa Partner Markets at Diageo, while also taking on the critical role of Beer Lead for South, West, and Central Africa. His appointment marks a major career transition following a remarkable decade at Seven-Up Bottling Company (SBC) Nigeria, where he played a pivotal role in reshaping the company’s brand trajectory.
During his tenure at SBC, Ogunleye spearheaded groundbreaking innovations across Carbonated Soft Drinks (CSD), Energy, Malt, and Isotonic categories. He was instrumental in driving the growth of PepsiCo’s iconic brands, expanding their market footprint, and introducing bold strategies that reinforced their dominance in Nigeria’s beverage industry. His strategic vision also extended beyond beverages, leading Seven-Up’s foray into the Home & Personal Care sector, a move that further solidified the company’s innovation-driven culture.
Reflecting on his time at SBC, Ogunleye expressed deep appreciation for his colleagues, stakeholders, and industry partners who contributed to his professional journey.
“I am beyond thrilled to embark on a new chapter as Head of Marketing, Africa Partner Markets at Diageo! In addition, I will be taking on the role of Beer Lead for South, West, and Central Africa.
As I bid farewell to an incredible decade-long journey with the PepsiCo bottler (SBC) in Nigeria, I am filled with immense gratitude. From leading iconic brands to new heights to driving game-changing innovations, this journey has been nothing short of transformative.
To my SBC family, stakeholders, and partners, I thank you for your trust, support, and collaboration. Your impact on my growth as a Marketing, Communications, and Innovation professional is immeasurable.”
Now stepping into Diageo, a global leader in premium beverages and renowned for its commitment to celebrating life, every day, everywhere, Ogunleye is set to bring his wealth of expertise to the company’s marketing operations across Africa.
With his strategic leadership, industry insights, and innovative approach, he is expected to drive brand growth, consumer engagement, and market expansion. His role at Diageo will focus on elevating the brand experience, strengthening partnerships, and ensuring the company remains at the forefront of the beverage industry in Africa.
As Ogunleye embarks on this new chapter, the industry eagerly anticipates the impact of his leadership in shaping Diageo’s future in the region.
