Samsung Electronics has raised the bar in home technology with the unveiling of the Samsung Vision AI TV, a groundbreaking innovation that merges artificial intelligence with privacy-first features. Positioned as more than just a television, the device is designed to serve as the central hub for smart living, entertainment, and seamless home integration.
The global tech giant, which has retained its dominance as the world’s No. 1 TV brand for 19 consecutive years, introduced the Vision AI TV in Lagos over the weekend, marking another leap in its mission to redefine how people experience television.
“With Vision AI, we’re not just offering a TV; we’re introducing a smarter, more connected way to live, building on almost two decades of global leadership,” said Tae Sun Lee, CEO of Samsung Electronics West Africa.
The Vision AI TV goes beyond traditional viewing, featuring instant on-screen search, seven years of OS updates, and full integration with Samsung’s SmartThings ecosystem for seamless control of connected devices. It also offers lifestyle-driven experiences including AI-powered art displays, live translations, enhanced gaming, and digital content recommendations.
According to Oge Maduagwu, Head of Marketing & Communications, Samsung Electronics West Africa, the Vision AI lineup is “an intelligent lifestyle hub” that personalizes entertainment while safeguarding user data through Samsung Knox security technology.
“This innovation combines sleek design, cutting-edge AI, and contextual experiences that set Samsung TVs miles ahead of others,” she noted.
Ajay David, Head of Consumer Electronics, Samsung West Africa, added that the 2025 TV range boasts significant breakthroughs in display technology. These include glare-free OLED, expanded anti-glare for Neo QLED models, up to 30% brighter screens, and refresh rates of up to 240Hz for ultra-smooth motion. He also announced Nigeria’s first 100-inch Neo QLED, alongside premium additions such as Mini-LED with wireless One Connect.
“From breathtaking picture quality to intelligent home integration, the 2025 Samsung TV lineup delivers unmatched clarity, style, and connectivity,” he said.
Beyond aesthetics and performance, the Vision AI TV underscores Samsung’s long-standing philosophy: making technology an enabler of smarter living. The brand’s unwavering commitment to innovation and customer trust has cemented its leadership in the global TV market for nearly two decades.
As Oge Maduagwu reflected in a recent LinkedIn post:
“It has been an exciting season of innovations. With Vision AI, your TV becomes more than a screen, it recommends what to watch, answers questions in real-time, and connects everything in your home, from your phone to your washing machine. The future of entertainment is here, and it is simply brilliant with Samsung.”
