Roseline Abaraonye has been appointed Marketing Director at Imperio International, a globally renowned beauty and fragrance multinational. This strategic appointment marks a significant new chapter in Abaraonye’s career, which spans over two decades of transformative leadership across the fast-moving consumer goods (FMCG) and personal care sectors.
Before joining Imperio International, Abaraonye served as Chief Commercial Officer at N.N.Fems Group, a Nigerian-founded company dedicated to addressing the grooming and skincare needs of African consumers since 1992. Her tenure at N.N.Fems was marked by a dynamic blend of strategic brand leadership and measurable commercial growth initiatives.
Widely respected in Nigeria’s marketing ecosystem, Abaraonye is recognized as one of the leading women shaping the future of brand management through innovative, insight-driven campaigns. Her expertise spans brand and consumer strategy, segmented market targeting, marketing communications, product development, and cross-functional project management.
Her professional journey began at Union Diagnostic and Clinical Services, where she focused on public relations and brand visibility. She later held ascending roles at PZ Cussons Nigeria Plc, moving from Brand Manager to Senior Brand Manager, and continued her growth through impactful leadership positions at Tigers Brand Nigeria and Hayat Kimya Nigeria.
Among her standout achievements, Abaraonye led the Molfix diaper brand to market dominance within four years. She also played a pivotal role in the successful Nigerian launches of Molped sanitary pads, Bebem Natural baby diapers, and Familia & Papia tissues. These feats have been celebrated with over 20 industry awards, including the prestigious ADVAN “Brand of the Year” award in both 2018 and 2019.
Abaraonye holds a Master of Business Administration from Business School Netherlands (2018) and a Bachelor of Science in Economics from Abia State University, graduating with Second Class Upper honours. She has further enriched her expertise with training from South Africa’s Tiger School of Magic, a hub of marketing innovation.
She remains an active member of the National Institute of Marketing of Nigeria (NIMN) and the Advertisers Association of Nigeria (ADVAN), two institutions through which she continues to shape marketing thought leadership and practice.
With her appointment to Imperio International, Roseline Abaraonye brings a formidable mix of strategic acumen, creativity, and proven leadership to a global stage, cementing her reputation as a force in the global beauty and FMCG sectors.
