The Nigerian Institute of Public Relations (NIPR), Lagos State Chapter, in collaboration with Upticomm Marketing Company, has announced the opening of registration for the 10th edition of the Nigeria Digital PR Summit, themed “Digital PR in Action: Owning Your Narratives, Telling Your Story.”
Now in its milestone year, the Summit has grown from a Lagos-based gathering into a truly national platform, cementing its reputation as Nigeria’s foremost hub for mastering digital storytelling, reputation management, and influence in the digital communications ecosystem.
The Nigeria Digital PR Summit 2025 is scheduled for October 15–16, 2025, at the Conference Centre, Naval Dockyard, Wilmot Point, Ahmadu Bello Way, Victoria Island, Lagos. Interested participants can register via the official website: www.ndprsummit.org. Upon completion of the programme, attendees will receive a Certificate of Participation and formal induction as Digital PR Ambassadors.
This year’s edition will spotlight the growing urgency of story-driven communication strategies in an era marked by disruption, misinformation, and digital complexity. The two-day summit is designed for PR professionals, corporate brands, policymakers, and communication experts, equipping them with cutting-edge strategies to shape narratives, strengthen stakeholder trust, and influence public perception.
Participants will gain access to masterclasses, keynote insights, and panel discussions on critical areas such as emerging PR trends, the role of AI in communications, online reputation management, crisis response in the digital age, and the strategic use of digital platforms to amplify brand stories.
The Summit has received endorsements from the Office of the Senior Special Assistant to President Bola Ahmed Tinubu on Digital and New Media, the Federal Ministry of Communications, Innovation and Digital Economy, as well as support from major media organisations, underscoring its relevance and national importance.
In addition to its knowledge-sharing sessions, the programme will feature tech exhibitions, digital PR showcases, and the 2nd Nigeria Digital PR Awards Gala, an exclusive evening dedicated to celebrating excellence in digital communication, PR innovation, and storytelling. The Gala will spotlight professionals, influencers, and institutions setting benchmarks in Nigeria’s digital communication landscape.
Since its inception in 2016, the Nigeria Digital PR Summit has become a training ground for young and mid-level professionals, particularly millennials, Gen Z, and forward-looking Gen X practitioners. Each edition has broken new ground in addressing the impact of disruptive technologies on brand communication and digital PR practice in Nigeria.
Speaking on the landmark 10th anniversary, organizers noted that the Summit represents “a decade of driving innovation in Nigeria’s PR space, equipping practitioners with the tools to not only survive but thrive in the fast-evolving digital communication era.”
