Publicis Groupe, a global leader in communication and marketing solutions, has elevated Muyiwa Aleshinoye to the prestigious position of Head of Media. Aleshinoye, a dynamic and accomplished marketing professional, brings over a decade of experience in digital marketing, integrated media strategy, and brand management to his new role, solidifying Publicis Groupe’s leadership in the rapidly growing African market.
Prior to this new appointment, he served as the Director of Digital and Media at Publicis, where he has been instrumental in driving business growth across 22 markets in Central and West Africa, strengthening the company’s presence in both Anglophone and Francophone markets. His elevation reflects not only his contributions but also Publicis Groupe’s confidence in his ability to steer the company to new heights in the evolving media landscape.
Aleshinoye’s career trajectory is marked by innovation and strategic foresight. His expertise spans data-driven marketing, business development, analytics, and performance marketing—skills that have helped global brands connect meaningfully with consumers and achieve substantial business growth. His forward-thinking approach has kept him attuned to emerging technologies and trends, positioning him as a thought leader in the future of marketing communications.
Among his many notable achievements is the development of the blueprint for Wakanow’s largest campaign to date, the “Take a Break” campaign, during his tenure as Head of Marketing. He also spearheaded digital growth for Insight Redefini Group, one of Nigeria’s largest marketing communications agencies, as Group Head of Digital. Aleshinoye has worked with globally renowned brands such as Mondelez, Pepsi, VISA, Samsung, 9Mobile, British Council, and Nigerian Breweries, delivering transformative media strategies that drive growth and engagement.
In addition to his corporate successes, Aleshinoye has demonstrated a deep commitment to mentoring and developing young talent in the marketing industry. He serves on the board of DigiClan Africa, the largest community of digital marketing professionals on the continent, and volunteers as a mentor and facilitator at the Pan-African University, 02 Academy, and Haptics, where he trains aspiring professionals in digital marketing, strategy, and advertising.
Aleshinoye’s promotion to Head of Media is a testament to his dedication to continuous learning, innovation, and excellence in marketing. He has consistently shown a passion for mentoring the next generation of marketing leaders while championing growth and innovation at the forefront of Africa’s digital marketing landscape.
In his new role, Muyiwa Aleshinoye is set to lead Publicis Media with the same strategic brilliance and vision that has defined his career, as he continues to shape the future of marketing across Africa and beyond.
