The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) is just three days away from kicking off PRFest 2025, a highly anticipated week-long celebration of strategic communication, innovation, and professional networking. Scheduled to run from August 8 to 14, 2025, the event promises to be a defining moment for PR practitioners, communication experts, and industry leaders.
This year’s theme, “Urban Farming for Food Security: The Role of Communication,” underscores the critical role strategic messaging plays in addressing global challenges such as food insecurity and sustainable urban development. According to organizers, the conversations throughout the week will explore how communication can influence behavioral change, inspire sustainability, and strengthen resilience in urban communities.
PRFest 2025 will feature an exciting blend of high-impact activities, including the Annual Lecture, a Virtual Pitch Competition for Mass Communication students, sector-driven PR sports and wellness engagements, networking sessions, and the chapter’s Annual General Meeting.
Festivities will kick off this Friday with an exclusive cocktail mixer designed to set a relaxed yet vibrant tone for the week ahead, followed by a friendly sporting showdown on Saturday as the “Image Makers” take the field.
Beyond the social experiences, the event will deliver transformative conversations around the latest trends, strategies, and innovations shaping the future of public relations. From sustainability-focused discourse to actionable insights for industry growth, Lagos NIPR aims to use PRFest as a platform for impact-driven dialogue.
“This is more than an event, it’s a call to action for communication professionals to champion sustainability and social good through the power of effective storytelling,” the Lagos Chapter stated.
As the countdown begins, all eyes are on Lagos as the PR community prepares for a week that promises to connect purpose-driven communication to real-world solutions.
