PepsiCo has unveiled a new era of branding in Nigeria with the launch of its iconic new logo, marked by grand displays at the National Theatre in Lagos and the Abuja City Gate.
This significant milestone in Pepsi’s journey was celebrated by illuminating the Lagos skyline and the Abuja city gate with the brand’s vibrant blue, symbolizing a future enabled by technology and driven by consumer connection.
Segun Ogunleye, General Manager of Marketing, shared his excitement about the launch in a recent LinkedIn post. “I am super excited to share the launch of the new Pepsi Iconic Logo in Naija! This marks the beginning of a new era, enabled by technology, powered by insight, and fueled by consumer connection,” he stated.
One of the standout features of this launch is the integration of QR code technology into Pepsi’s packaging. Consumers can now scan any Pepsi bottle to access a unique brand experience, ensuring the authenticity of their purchase. This innovative step aims to tackle the growing concern of counterfeit beverages, providing customers with a reliable way to verify the genuineness of their Pepsi products.
“We’ve successfully integrated QR code technology to enhance the brand experience. You can scan any Pepsi bottle and relive this technological experience wherever you are,” Ogunleye added. The QR codes not only enhance the brand experience but also serve as a tool to verify the authenticity of the product, addressing a significant concern among consumers.
In a response to a concerned customer about counterfeit drinks, Ogunleye assured, “The QR codes literally serve this purpose of authenticity of your confam cola amongst many other benefits. We are working with regulators and all stakeholders to ensure every single glass, PET, and can that gets into the consumer’s hands is quality assured and world-class guaranteed.”
This launch is the culmination of years of growth in brand equity and volume for Pepsi in Nigeria. It represents a forward-looking vision that combines past successes with future innovations, promising a new era for Pepsi consumers in the region.
Pepsi’s new logo and the integration of cutting-edge technology signal a bold step forward in brand evolution, setting a high standard for the beverage industry in Nigeria. As consumers embrace this new chapter, Pepsi continues to innovate and ensure quality, maintaining its position as a beloved and trusted brand.
