The Brand Colossus, a rising star in the Integrated Marketing Communications Industry, is delighted to announce the appointment of Ozone Mbanefo, a renowned trainer and the Founder of Nigeria’s premier creative adschool, Oxygen Academy (O2 Academy), as the Chair of its Ad Review Board. This carefully curated board is dedicated to providing profound insights into the creative brilliance behind the iconic campaigns emerging from the advertising industry.
This groundbreaking initiative reflects a dedicated commitment to subjecting advertisements within the industry to rigorous scrutiny and critique. By leveraging the expertise of seasoned professionals, the board aspires to challenge existing norms, cultivating an environment that fosters creativity, innovation, and a deeper comprehension of effective marketing strategies. The appointment of Ozone Mbanefo ensures visionary leadership, heralding an era of insightful evaluation and advancement in the realm of advertising creativity and strategy.
Ozone, as he is fondly called, is expected to bring his wealth of experience and knowledge to lead the team in redefining creativity and innovation as a bedrock for continued growth of the industry.
Armed with a Higher National Diploma (HND) in Mass Communications from the Institute of Management and Technology, Enugu State, Mr. Mbanefo as a creative wizkid has mastered the art of brand communication with finesse. Significantly, he has broken many barriers in his professional trajectory.
With over 23 years of experience in the advertising industry, he has harnessed his core values to achieve corporate goals.
His experience spans over two decades with leading advertising powerhouses like LTC/JWT, Insight Communications (now Insight Publicis), DDB Lagos, TBWA/Concept, Bate Cosse and 141Worldwide (now NITRO 121).
This cerebral professional has worked on local and multinational brands like: Fanta, Limca, Goldspot, Eva table water, Calypso coconut liquor, Shell, UBA, WEMA BANK, Knorr cubes, Close up, Lux Lipton, NB Plc corporate, Ecobank, Legend Extra Stout, Diamond Bank, LG Electronics, Sony Electronics, Conoil, Fidelity Bank, Glo, MTN, Etisalat (now 9Mobile), FSDH, Indomie, DStv, MultiChoice, British American Tobacco, Cadbury corporate, TomTom, Cadbury Bournvita, to mention a few.
Ozone is a motivator, a teacher and a mentor to hundreds of Nigerian youths. He believes in creating ample opportunity to every willing heart not out of charity but because it is the common good that holds us together.
He started the Academy in his two-bedroom apartment in 2007, and within the first four years, he offered free brand communication training and job opportunities to over two hundred Nigerian youths!
The introduction of The Brand Colossus’ Ad Review Board represents a bold step in fostering a culture of continuous learning, improvement, and excellence within the Nigerian Integrated Marketing Communications landscape. This strategic initiative not only signifies a pivotal moment in the company’s trajectory but also establishes the foundation for a new era of creativity and innovation in the ever-evolving realm of marketing communications.
