The Out-of-Home Advertising Association of Nigeria (OAAN) is set to host its landmark 40th Annual General Meeting (AGM) on Thursday, July 17, 2025, at the association’s Secretariat in Amuwo-Odofin, Lagos.
Themed “Redefining Professionalism in OOH: A Path to Nation Building,” the 40th AGM will bring together key stakeholders, industry professionals, and regulatory voices to reflect on the transformation of Nigeria’s Out-of-Home (OOH) advertising sector and its growing role in economic and national development.
In addition to assessing the association’s performance over the past year, the meeting will include elections into OAAN’s Executive Council, marking the end of the current administration led by Dr. Sola Akinsiku, frpa, after a two-year tenure.
“This AGM is an important moment of reflection and direction,” said Dr. Akinsiku, President of OAAN. “We are taking stock of the progress we’ve made as a sector, the challenges we’ve faced, and how we position ourselves for greater relevance as a driver of national growth.”
The keynote address will be delivered by Barrister Adekunle Tuyo Esq., Partner at Bakersfield Associates, Lagos. His insights will anchor the professional discussions, particularly around legal frameworks, regulation, and best practices in OOH advertising.
As part of its AGM week activities, OAAN, in collaboration with the Department of Mass Communication, University of Lagos, will host “Connect with the Out-of-Home Media Profession 2.0” on Wednesday, July 16, 2025.
Held on campus at UNILAG, Akoka, this initiative reflects OAAN’s commitment to fostering town-and-gown synergy, introducing Mass Communication students to career opportunities in the OOH sector and strengthening future industry pipelines.
Founded in 1928, OAAN has evolved into a formidable voice within Nigeria’s marketing communications ecosystem. This year’s AGM takes place at a time of significant momentum, with expectations high around the potential passing of the OAAN Charter Bill currently before the National Assembly.
The bill, once enacted, is expected to further professionalize the practice of Out-of-Home advertising, setting clear standards and establishing OAAN as a chartered body.
With four years of AGMs now behind it, OAAN continues to deepen its role in shaping policy, strengthening standards, and redefining professionalism in the ever-evolving OOH landscape.
