Integrated marketing communications powerhouse Nitro 121 has marked a major milestone its 20th anniversary, celebrating two decades of creativity, innovation, and impact in Nigeria’s advertising and marketing landscape.
Founded on September 1, 2005, as 141 Worldwide, the agency has evolved into Nitro 121, building a rich legacy of partnership with hundreds of clients across industries and geographies. Over the years, the agency has developed award-winning marketing strategies and advertising campaigns that have consistently strengthened brand positioning and delivered measurable business results.
Reflecting on the journey, the Managing Director, Lampe Omoyele acknowledged the core values that have shaped its growth: family spirit, dedication, passion, creativity, innovation, and resilience. These, it said, remain the bedrock of its identity and its ability to thrive in an industry where less than 20% of companies survive into their third decade.
He said: “On the first day of September 2005, our company, then known as 141 Worldwide opened its doors for business. Twenty years later, we have not only survived but thrived, thanks to the enduring trust of our clients, the dedication of our people, and the grace of God. Our story is one of passion, resilience, and partnership, and this anniversary is as much a celebration of our stakeholders as it is of Nitro 121 itself. As we look ahead, we are committed to building on our legacy, exploring new opportunities, and continuing to deliver world-class marketing solutions that create real value for brands and society.”
The company expressed gratitude to its parent company, Prima Garnet Africa, under the leadership of industry pioneer ’Lolu Akinwunmi, as well as its Board of Directors, shareholders, past and present staff, regulators, industry partners, and clients both current and past, for their contributions to the agency’s growth story.
Looking forward, Nitro 121 says it remains “revved up” to embrace the future with optimism, strengthening its role as a trusted partner to brands, and reinforcing its vision to shape the next chapter of marketing communications in Africa.
