The Nigerian Institute of Public Relations (NIPR) has launched a month-long celebration of its 60th anniversary with a series of nationwide events, including a walk around major cities and a tree planting initiative to support the government’s green economy and diversification efforts.
In Lagos State, the event, themed “Walk for Economic Transformation,” commenced in front of the Manufacturers Association of Nigeria (MAN) House, Ikeja, and concluded at the JJT Park in Alausa, Ikeja, led by the President of the Lagos Chapter, Mrs. Comfort Obot Nwankwo.
Speaking to newsmen, Mrs. Nwankwo emphasized NIPR’s commitment to building on the legacy of past leaders and professionals who have shaped the Institute. She highlighted that the walk and tree planting exercise are designed to demonstrate the significance of PR in various aspects of society and to show solidarity with national development efforts.
“We are upping the ante to say you need public relations; it is the jack of all trades and master of all. You need public relations in everything you do to truly harness your stakeholders and relationships,” she said.
Former Chairman of the Lagos Chapter, Nkechi Ali-Balogun, also spoke on the occasion, underscoring the vital role of Public Relations in society. She lamented the misconceptions about the practice and the prevalence of unqualified individuals undermining the profession’s impact.
“PR is about people, environment, and relationships. In this time and age, with the focus on biodiversity and global awareness, NIPR is aligning its activities accordingly. We have faced challenges with people not understanding the real meaning and function of NIPR. We are often misconstrued to be merely media or reporters. In reality, we are into perception and reputation management, mending and building relationships,” she explained.
The Diamond Celebration was commemorated simultaneously across all 36 states of Nigeria.
The month of June will feature various activities to mark the 60th anniversary, including engagements with government and stakeholders to deepen conversations around PR practice in Nigeria and its indispensable role in nation-building. The challenge, according to NIPR, is to make even the elite understand the true essence and value of public relations.
