The National Institute of Marketing of Nigeria (NIMN) is forging strategic partnerships that promise to enhance international relations and invigorate cross-border trade. These global affiliations aim not only to advance the development of marketing professionals but also to create significant opportunities for local businesses to gain international recognition.
In a recent Town Hall meeting, NIMN hosted distinguished global partners from the Chartered Institute of Marketing, Ghana, and the African Marketing Confederation (AMC). These collaborations are geared towards building a robust marketing ecosystem within Africa, facilitating resource and platform exchanges among member countries to support career development and business growth.
Helen Mclntee, Co-founder and President of the AMC, underscored the benefits of the partnership with NIMN, revealing plans to leverage recent collaborations with the Asian Marketing Federation, which includes 19 associations such as China, Indonesia, Japan, Singapore, and Korea. She highlighted that this partnership aims to enhance AMC’s deliverables in terms of qualifications, ensuring that members benefit from these global affiliations.
“The AMC is about adding value to our member associations. We recognize the diversity of the African marketing market and professionals and strive to find solutions that benefit our associations. Last month, we signed a collaboration with the Asian Marketing Federation. They have 19 associations including China,Indonesia, Japan, Singapore, Korea among others. They are keen to collaborate with AMC, mapping out qualifications and offering them to our member associations,” Mclntee explained. She mentioned that Singapore’s business schools, known for their respected qualifications, are part of this collaborative effort.
On his part, Kwabena Agyekum, Registrar/CEO of the Chartered Institute of Marketing, Ghana, emphasized that this strategic partnership with NIMN will foster regional trade relationships and support the African Continental Free Trade Area (AfCFTA). He pointed out that the cross-pollination of ideas, membership, and qualifications will significantly enhance cross-border trade.
“Some members of our Institute are also members of NIMN. This partnership will enhance cross-border trade and help us leverage AfCFTA. Your President serves on our exams board, and aside from qualifications, we are partnering in areas of membership, research, short certifications, events, and professional marketing qualifications,” Agyekum stated. He added that access to career opportunities, research, and networking are key components of this collaboration.
Commenting on the strategic direction of the Institute, NIMN President Idorenyen Enang reiterated the Institute’s commitment to fostering national and international collaborations. He emphasized the pivotal role of these partnerships in developing marketing professionals and contributing to the country’s overall growth.
“The best leverage of marketing on the continent is unwavering. We are leveraging strategic partnerships to raise the bar of professionalism. Strategic Partnerships is a top priority. We are opening doors to the continent, region, and other strategic affiliates. We have initiated talks with the Nigeria Institute of Management (NIM) and are at the stage of signing an MOU. We have also commenced talks with the NIPR for joint training sessions because it is one industry,” Enang said.These strategic initiatives by NIMN are set to create a formidable marketing landscape within Africa, ensuring that local businesses can thrive on a global stage through enhanced qualifications, cross-border collaborations, and robust professional networks.
