The National Institute of Marketing of Nigeria (NIMN) has joined the Nigeria Reputation Management Group (NRMG) and the entire nation to commemorate the inaugural Nigeria Reputation Day, held on Wednesday, October 15, 2025. The historic observance is aimed at fostering integrity, excellence, and national pride.
In a statement signed by the President of NIMN, Dr. Bolajoko Bayo-Ajayi, the Institute called on all Nigerians to reflect deeply on the power of the country’s collective image and the shared responsibility of shaping it.
“As the apex body for marketing professionals in Nigeria, we recognize that reputation is the currency of trust in business, governance, and society. It is earned through consistent demonstration of values, ethical conduct, and a commitment to excellence,” Dr. Bayo-Ajayi stated.
“Reputation is not built in a day, but it can be transformed in a moment by the choices we make, the stories we tell, and the standards we uphold.”
This year’s theme, “Better Reputation, Better Nigeria,” aligns closely with NIMN’s mission of advancing ethical marketing and national development. The Institute emphasized that marketing goes beyond selling products; it is about embedding values, building relationships, inspiring confidence, and creating authentic narratives that reflect the true essence of Nigeria’s people and potential.
Dr. Bayo-Ajayi noted that reputation is not just a matter of perception but a strategic national asset that influences investment, diplomacy, and the daily experiences of Nigerians at home and abroad. She urged marketers, brand custodians, and communicators to serve as ambassadors of integrity by promoting transparency, authenticity, and responsibility in their engagements.
“Let us elevate the Nigerian brand, locally and globally, by telling stories that honour our diversity, resilience, and innovation,” she said.
As a member of the Body of Advisers of the Nigeria Reputation Management Group (NRMG), NIMN aligns with the five pillars for building and sustaining Nigeria’s reputation:
Consistency – Acting with integrity at all times.
Transparency – Being open and accountable in decision-making.
Responsibility – Owning actions and correcting missteps.
Respect – Treating people, institutions, laws, and the environment with dignity.
Excellence – Rejecting mediocrity and striving for the highest standards.
NIMN reaffirmed its commitment to leading the charge in professional development, ethical marketing practice, and national advocacy, encouraging every Nigerian to take personal responsibility for the country’s image through everyday actions, business practices, and public discourse.
“Together, we can shape a reputation that reflects the greatness within us,” Dr. Bayo-Ajayi concluded. “Happy Nigeria Reputation Day! Let us market a better Nigeria, one reputation at a time.”
