Aligned with its vision of adding value and bolstering the market presence of its members, the National Institute of Marketing of Nigeria (NIMN) has introduced a series of strategic initiatives and structural reforms.
These measures aim to build upon existing efforts and reposition the marketing institution for growth. This announcement was made by Mr. Idorenyen Enang, the President of the Nigeria Institute of Marketing of Nigeria, during a recent town hall meeting.
The President outlined the three core pillars on which the future of the marketing institute will be built: membership, the quality of individuals involved, and learning and development. The objective is to extract the best from the members, fostering a new era of ethical leadership and forging valuable partnerships with institutions, organizations, and agencies. These steps are intended to bridge knowledge gaps and enhance the marketing profession.
Mr. Enang emphasized the need to infuse content and competencies and to create a space where clusters and cohorts driven by common interests can thrive. However, in this endeavor, a renewed sense of duty and adherence to ethical standards is paramount. The ultimate goal is to form a community where each member upholds a badge of honor. The approach involves envisioning, enrolling, executing, and influencing the community, building a strong culture and mindset.
Furthermore, Mr. Enang revealed that the membership structure will undergo a comprehensive overhaul to make it more inclusive, tailored to provide decentralized professional assistance and mentorship. The existing cluster system will be deconstructed to pave the way for a more intentional, focused, and knowledge-sharing ecosystem. This will include mentoring, institutional training, biannual boot camps for junior to mid-level professionals, masterclasses for mid to senior levels, and executive roundtables for senior and C-suite executives.
The marketing institute will also drive a joint industry curriculum facilitated by sectoral groups as faculty. Leveraging strategic partnerships with organizations such as the Chartered Institute of Marketing, UK, Lagos Business School, and the Advertising Regulatory Council of Nigeria, these initiatives will reach their full potential.
The newly appointed committee chairpersons will play a pivotal role in articulating and implementing these noble initiatives for the growth of the Institute. These individuals include Sandra Amachree (Corporate Communication and Media Relations), Ayoola Akomalafe (Education, Examination, and Accreditation Committee), Nana Milagrosa Biyang (Events & Conference), Dr. Ayo Shonde (Budget and Finance Committee), Omotunde Adewunmi Rasheed-Yusuf (Membership and Chapter Development Committee), Shuaib Adekunle Abubakar (Electoral Committee), Chief Chinedum Ogbonnaya Ukeka (Government Relations and Advocacy Committee), and Benita Adelore (Learning and Development Committee).
