In response to the dynamic shifts in the business landscape, the National Institute of Marketing of Nigeria (NIMN) is embarking on a transformative journey to invigorate and elevate the marketing profession in Nigeria. This strategic initiative includes robust partnerships aimed at expanding members’ knowledge base in alignment with global best practices and positioning the Institute as a highly esteemed entity beyond national borders.
During a recent townhall meeting, Mr. Idorenyen Enang expressed unwavering determination to reposition NIMN for continued growth, emphasizing the need for strategic partnerships and learning opportunities. In a rapidly evolving business environment, he stressed the importance of marketers evolving to stay ahead of events and maintain relevance. The institute is committed to pursuing programs that bring out the best in its members by enhancing their expertise and skills.
The president articulated the vision for NIMN’s transformation, stating, “2024 is for redefinition.” He highlighted the necessity of reshaping the current structure of chapters, emphasizing the need for inclusive membership that goes beyond brand managers to encompass professionals from the creative industry and hospitality. Enang urged individual members to play an active role in retooling and refitting themselves, fostering a growth mindset.
Encouraging members to take advantage of learning opportunities throughout the year, Mr. Enang urged them to elevate their leadership in marketing. He emphasized the need for individuals to move and grow, both in terms of business acumen and leadership skills. The institute aims to redefine itself as a thought leader and advocate for positive initiatives.
NIMN’s strategic partnerships include collaborations with esteemed institutions such as the Lagos Business School (LBS), CIM UK, ARCON, and sectoral bodies like the Association of Advertising Agencies of Nigeria (AAAN), Experiential Marketers Association of Nigeria (EXMAN), Out of Home Advertising Association of Nigeria (OAAN), and Media Independent Association of Nigeria (MIPAN). The Institute aims to provide members with diverse learning opportunities that enhance their knowledge and skills in marketing.
The partnership with CIM UK, represented by Jonny Crawley, involves joint masterclasses, research initiatives, reciprocal qualifications, and joint membership opportunities. Uchenna Uzo from the Lagos Business School emphasized the transformative impact of the partnership, particularly in thought leadership, capacity building, documenting best practices, and promoting ethical management practices in the marketing industry.
Key initiatives under the partnership include masterclasses focused on contemporary issues, executive roundtables, symposiums, and an enhanced journal. The partnership also extends to strategic collaborations within the Africa Marketing Confederation, positioning NIMN as a major player on the continent.
NIMN’s commitment to this marketing renaissance includes a series of training opportunities throughout the year, encompassing bootcamps, executive coaching, a student marketing conference, and more. The overarching goal is to equip marketers with the knowledge and skills needed to navigate the evolving landscape and contribute to the growth and success of the marketing ecosystem in Africa.
