The National Institute of Marketing of Nigeria (NIMN) Ikeja Chapter has inaugurated a new executive leadership team following its 2025 elections, ushering in what many describe as a renewed era of growth and innovation for the flagship chapter of the Institute.
At the helm of affairs is Onome Odili, who emerged as Chairman with 76.1% of total votes cast, while Nana Milagrosa Utomi A. Biyang secured 87% to become Vice Chairman. Together, they will lead a full slate of newly elected officers committed to steering the chapter’s strategic direction and professional development agenda.
Other members of the new executive include Rasheed O. Adeniyi (General Secretary), Roseline Abaraonye (Assistant Secretary), Birhiray Eric (Treasurer), Adekemi O. Alegbeleye (Financial Secretary), Stephen Okoh (Public Relations Officer), and Omoyele Oguntade (Welfare Secretary).
Odili: Steering Ikeja Chapter Toward Innovation and Inclusion
The newly elected Chairman, Onome Odili, brings over two decades of hands-on experience spanning marketing strategy, brand development, and management. Currently the Managing Director of FoodPluses, a leading food logistics company, she oversees operations, growth initiatives, and the design of marketing strategies aimed at strengthening brand awareness, loyalty, and market share.
Her diverse professional background cuts across the manufacturing, financial services, and renewable energy sectors. Over the years, she has successfully launched and managed multiple brands and campaigns, guided by market research, data-driven insights, and high-performing teams.
A Fellow of the National Institute of Marketing of Nigeria, Odili is also a member of the Advertising Practitioners Council of Nigeria (APCON) and the Nigerian Institute of Public Relations (NIPR).
Speaking on her new role, Odili said: It is a great honor to serve as the Chairman of the NIMN Ikeja Chapter. This election represents not just a personal victory but a collective mandate for growth, innovation, and impact. The last regime have laid a solid foundation however,my focus as Chairman is to build a vibrant, inclusive, and value-driven chapter, one that empowers members through continuous learning, professional collaboration, and visibility within the marketing ecosystem. Together with my team, we will strengthen member engagement, drive impactful initiatives, and position the Ikeja Chapter as a benchmark for excellence within the Institute. In essence, we are :Together for growth, together for excellence”.
Biyang: Bringing Experiential Energy and Strategic Vision
The new Vice Chairman, Nana Milagrosa Utomi A. Biyang, brings an experiential edge to the leadership team. Widely known as “The Experiential Chic”, Biyang is recognized for her immersive approach to brand storytelling and consumer engagement.
With over 18 years of experience in building emotion-led brand experiences across Nigeria and West Africa, she leads MPXM, a marketing agency renowned for crafting culturally rooted and data-driven campaigns across FMCG, beauty, healthcare, beverages, fintech, and retail sectors. Her clientele includes global brands such as L’Oréal, Maybelline New York, Glenmorangie, and Sanofi Aventis.
Her international experience spans Nigeria, Kenya, Cameroon, Gabon, and Equatorial Guinea, where she served from 2020 to 2023 as Advisor, Communications & Business Development to GEPETROL, the national oil company of Equatorial Guinea. There, she spearheaded the design of an SME/MSME incubator for the oil and gas servicing sector.
Commenting on her election, Biyang said:
“The recently concluded NIMN Ikeja Chapter elections were more than a transition, they were a statement about the next phase of leadership in Nigeria’s marketing ecosystem. It was inspiring to see passionate professionals step up with purpose, driven not by position, but by the promise of service and transformation.
For me, emerging as the Vice Chairman of the NIMN Ikeja Chapter is both an honour and a call to impact. Ikeja has always been a heartbeat of innovation and collaboration within our industry, and this new leadership team under Onome Odili’s chairmanship reflects a fresh blend of experience, energy, and empathy.
Our vision is simple: to elevate the Chapter as a model of professional excellence, inclusivity, and relevance. We will deepen engagement across members, drive more meaningful partnerships, and ensure that NIMN remains an active voice shaping conversations that matter in marketing, branding, and communication.
On a lighter note, I always say marketing is not just about selling products it is about creating connections that outlive campaigns. That is what this new chapter leadership stands for creating value that connects hearts, not just markets.
I am incredibly proud to be part of this movement and look forward to working with our Chairman, Onome, and the rest of the Ikeja Chapter Exco to keep the flame of NIMN burning bright.”
About NIMN and the Ikeja Chapter
The National Institute of Marketing of Nigeria (NIMN) was established by Act 25 of 2003, recognizing it as the sole body responsible for the regulation and control of the marketing profession in Nigeria. The Act empowers the Institute’s Council to determine professional standards, knowledge requirements, and ethical conduct for marketers.
The Ikeja Chapter, often regarded as the Institute’s flagship branch, continues to play a pivotal role in advancing professional marketing practice, fostering industry collaborations, and nurturing emerging marketing leaders within Nigeria’s business ecosystem.
