To consolidate on existing efforts aimed to revolutionize the marketing profession in Nigeria, NIMN has signed a Memorandum of Understanding with the Lagos Business School of the Pan African University, to provide strategic learning opportunities for members as well as serve as a catalyst for research and data optimization in the industry.
Speaking during a media parley at the NIMN head office in Lagos, Idorenyen Enang, President of the National Institute of Marketing of Nigeria, NIMN disclosed that the partnership with the Lagos Business School is a strategic approach to pivot the needed capacity development which will spur business growth and national economic revitalization.
“It is a partnership that will enhance the entire ecosystem and I am very pleased that at a time like this, we can get into a very strategic partnership with an institution like the Lagos Business school. It is something that is going to take on so many dimensions. This is just the beginning and for starters, as an institute, one of the cardinal points that we are driving is getting the best out of our people. The only way to get the best out of our people is to grow their capacity and to build their capability.
“Taking that further, not just into the research, but that we will have the privilege to present data and data points that we can evaluate and bring meaningful insights into not just the profession but also businesses and the country at large.
The NIMN boss further emphasized that collaboration will facilitate foreign investments, diaspora engagement, as well as enhance research and data utilization which will be achieved through the smooth transfer of knowledge, capabilities, and skills.
On his part, Uzo Uchenna, Professor of Marketing at Lagos Business School (LBS), Uchenna Uzo, emphasized the importance of ongoing capacity development for marketing professionals.
He underscored that this is essential for fostering the continued economic growth of the country.
“If marketers do their jobs well, they can help to reposition the country, change the narrative and attract diaspora investment, seeing that a lot of people are leaving. This is a hidden opportunity to achieve advancement and development. For you to do that, you need to support people in the ecosystem of marketing with the right thought leadership, with the light training and opportunities and enablement”.
Nsima Ogedi-Alakwe, the Chief Marketing Officer at LBS/Pan Atlantic University (PAU), expressed optimism that the collaboration holds immense potential to drive professionalism and ethical practices in the industry.
She said: “Lagos Business school is the foremost business school in Africa and we are positioned to build capacity among leaders in Nigeria, Africa for the world. Partnering with NIMN is a perfect fit in the area of research, not just academic reserach, but researches that make an impact in the industry that will help to transform every business.
Recall that the National Marketing body had signed a MOU with the Advertising Regulatory Council of Nigeria, ARCON as part of plans to improve efforts on capacity development, membership growth and cross-pollination of ideas.
Other strategic partnerships aimed to herald a dynamic shift in the Institute include Chartered Institute of Marketing, CIM, United Kingdom and Henley Business School, UK.
