In a defining moment for African creativity, Nigeria’s very own Lanre Adisa, President of the Association of Advertising Agencies of Nigeria (AAAN) and CEO/Chief Creative Officer of Noah’s Ark Communications, has been named Co-Jury President for the Print and Print Crafts categories at the 2024 Loeries Awards. This prestigious recognition not only celebrates Adisa’s individual brilliance but also signals a wider celebration of the extraordinary growth of Africa’s creative industries on the global stage. This announcement was made on the official LinkedIn page of the Loeries Awards.
The Loeries Awards, now in its 46th year, are more than just a ceremony—they are a testament to the relentless drive for innovation and excellence in advertising and brand communication across Africa and the Middle East. From October 7th to 11th, 2024, Cape Town will play host to the region’s most visionary minds, but this year, all eyes will be on Lanre Adisa and his role in shaping the future of print advertising.
In his capacity as Co-Jury President, Adisa is not just a judge—he is an ambassador for Nigeria’s creative evolution. His leadership in reviewing the most groundbreaking works in print communications will set new benchmarks, ensuring that the best talents across the region are recognized for pushing the boundaries of creativity.
Adisa’s journey has been nothing short of remarkable. With a career that spans nearly two decades, he has been a pivotal figure in the transformation of Nigeria’s advertising landscape. He played an instrumental role in the creation of the Lagos Advertising and Ideas Festival (LAIF), and through his agency, Noah’s Ark, he has consistently elevated the standard of creative work in Nigeria, winning numerous local and international accolades.
Under his leadership, Noah’s Ark has flourished, becoming the most awarded agency in Nigeria and securing its place as a continental powerhouse. Notable awards include the LAIF Agency of the Year title four times and the Pitcher Awards’ Best Advertising Agency in Nigeria in 2022. More impressively, Noah’s Ark claimed Bronze at the 2021 Loeries for its StopCut Project, a campaign that went beyond advertising to impact social change.
What makes this latest achievement so significant is the message it sends to the world: Nigeria is no longer just a player in the global creative industry—it’s a force to be reckoned with. As Adisa takes the reins as Co-Jury President, his work will spotlight the immense talent flowing from Africa’s largest economy and demonstrate that innovation, resilience, and world-class ideas can emerge from the most unexpected places.
The Loeries have long been a beacon for recognizing creativity that challenges convention. For Lanre Adisa, this isn’t just about recognition—it’s about legacy. By shaping the discourse and celebrating the best in print creativity, Adisa is paving the way for future generations of African creatives to take their rightful place on the world stage.
This is more than an honor—it’s a responsibility. And if history has taught us anything about Adisa, it’s that he embraces every opportunity to lead, inspire, and transform. His role as Co-Jury President will not only influence the outcomes of this year’s awards but will also help define the future trajectory of African creativity.
As the Loeries week approaches, one thing is clear: Lanre Adisa’s appointment is not just a victory for Nigeria—it’s a momentous occasion for the entire African continent. The stage is set, and Adisa is ready to lead Africa’s brightest stars into a new era of global recognition and success.
