In a game-changing move, the Federal Ministry of Arts, Culture, and the Creative Economy (FMACCE) has teamed up with global tech giant Google to launch a dynamic training initiative set to empower 2,500 young Nigerian creatives—with plans to scale up to 10,000 participants.
This groundbreaking partnership, delivered by the acclaimed Del York Creative Academy, forms a key part of the ministry’s Creative Leap Acceleration Programme (CLAP), designed to drive innovation, foster public-private collaborations, and supercharge skills development in Nigeria’s fast-growing creative sector.
CLAP, championed by FMACCE and implemented by the National Council for Arts and Culture (NCAC), aims to nurture the next generation of talent while ensuring the sustainable growth of Nigeria’s creative economy. The NCAC, with its deep cultural expertise and broad network, will play a vital role in steering the program to success, creating real-world opportunities for aspiring creatives.
This exciting partnership with Google and Del York Creative Academy offers participants hands-on, immersive training across several key disciplines—including film, music, animation, and content creation. Over a six-week period, participants will gain foundational skills in visual storytelling and video content production, with modules covering storyboarding, shooting, editing, motion graphics, and cutting-edge AI integration in the creative process.
The most promising participants will then engage in a three-week intensive mentorship, which will culminate in the creation of a high-caliber visual content project, positioning them for leadership roles within the creative industry.
Highlighting the initiative, Honourable Minister of FMACCE, Hannatu Musa-Musawa, expressed her enthusiasm:
“This partnership showcases our dedication to building Nigeria’s creative talent pipeline. By empowering our youth with the skills to excel in the creative industries, we’re not only creating jobs but also elevating Nigeria’s status as a major global player in cultural exports. This program is perfectly aligned with President Bola Ahmed Tinubu’s Renewed Hope agenda—encouraging innovation and sustainable economic growth through creativity.”
Olumide Falegan, Manager of EMEA Music & Culture at Google SSA, underscored the significance of the initiative, stating:
“This project taps into the immense potential within Nigeria’s creative sector, which is often underappreciated. Empowering 2,500—and eventually 10,000—creatives across the country is a long-term investment in Africa’s cultural leadership and economic resilience.”
Linus Idahosa, Executive Chairman and CEO of Del York Group, also spoke on the impact of the initiative, noting that the partnership with Google bridges the gap between creative talent and corporate stakeholders:
“By equipping young creatives with essential industry skills, we’re nurturing a new wave of creative entrepreneurs. This initiative will help unleash the potential of Nigeria’s creative economy while offering businesses fresh opportunities to leverage creative insights for growth.”
