The 10th Nigeria Digital PR Summit, themed Digital PR in Action: Owning Your Narrative, Telling Your Story, has successfully concluded in Lagos on Thursday, October 16, 2025, marking a milestone decade of innovation, storytelling, and reputation leadership in Nigeria’s digital communication landscape.
Organized by the Nigerian Institute of Public Relations (NIPR), Lagos State Chapter, in partnership with Upticomm Marketing Company, the two-day summit, held at the Conference Centre, Naval Dockyard, Victoria Island, brought together over 250 delegates daily, including communication professionals, brand managers, influencers, digital strategists, academics, and media leaders from across the country.
In his opening remarks, Convener of the Nigeria Digital PR Summit, Segun McMedal, reflected on the 10-year journey from its humble beginnings as the Lagos Digital PR Summit to its evolution into a national platform shaping the future of communication in Nigeria and beyond.
“Ten years ago, this Summit started as a small experiment; a bold idea called the Lagos Digital PR Summit. Today, that small idea has evolved into a national movement that has empowered thousands of professionals and inspired new conversations on ethical, data-driven, and human-centered digital communication,” McMedal said.
“This Summit is not just a conference. It’s a call to action; for brands to be more transparent, for communicators to be more intentional, and for all of us to use technology not just to speak louder, but to speak truthfully and with purpose.”
The event featured a keynote presentation titled “Cybersecurity Meets Storytelling: Protecting National and Corporate Reputation in the Digital Space,” delivered by the Chief Visionary Officer, Digital Encode, Prof. Obadare Adewale.
The two-day Summit also featured high-impact panel sessions and masterclasses led by industry experts in corporate communication, sustainability, influencer engagement, and digital marketing. Notable speakers included the Pop Culture Strategist and EVP, Chain Reactions Africa, Franklin Ozekhome; Head, External Affairs and Social Performance, Seplat Energy, Chioma Afe; Head of Marketing, Diageo Africa Partner Markets, Segun Ogunleye; Head, Brands and Marketing Communications, Wema Bank, Mabel Adeteye; and Group Head, Marketing and Corporate Communications, UBA Group, Alero Ladipo. These sessions offered participants practical insights into emerging trends shaping the future of digital communication and brand storytelling.
The Summit enjoyed strong institutional support from the Office of the Senior Special Assistant to President Bola Ahmed Tinubu on Digital and New Media, alongside sponsorship and participation from leading corporate organizations and communication agencies committed to advancing ethical and strategic digital PR in Nigeria.
A major highlight of the two-day event was the 2nd Nigeria Digital PR Awards Gala – a premium evening dedicated to recognizing outstanding individuals, brands, and campaigns shaping Nigeria’s digital PR landscape. The glamorous night also featured the unveiling of the glossy 4th edition of the Digital PR Digest, a flagship publication showcasing thought leadership articles from leading professionals and academics across the communication industry.
The cover story spotlighted Nene Bejide, Founder and Principal Consultant of Blanche Aigle Communications, the agency behind the PR success of Hilda Baci’s Guinness World Record attempt, capturing the essence of strategic storytelling in action. The editorial board also commended a remarkable article written by a student from Lagos State University, symbolizing the growing influence of emerging voices and the bright future of Nigeria’s public relations profession.
In line with the 10th-anniversary celebration, the evening also featured the Fashion Runway, a fusion of fashion, technology, and storytelling, showcasing creativity and innovation in the digital economy.
Awardees included Broda Shaggi, recognized for Excellence in Digital Storytelling and Creative Influence; Taaooma, recipient of the Outstanding Digital Creator Award for Humour and Impact; and Layi Wasabi, honoured with the Trailblazer Award for Digital Innovation and Impact.
Corporate winners also shone brightly, with GTBank receiving the Most Creative Use of Short-Form Video in PR Award, MTN Nigeria earning the Best Use of Content Marketing Award, and Airtel Nigeria taking home the Best Digital PR Campaign Award.
In the professional categories, Isime Esene won the Emerging Public Affairs Digital Communication Leader Award, Omawumi Ogbe received the Digital Communication Game-Changer Award, while Toyosi Akerele-Ogunsiji was presented with the Trailblazer Award for Digital Leadership and Social Impact.
McMedal expressed deep appreciation to the faculty members, sponsors, partners, and delegates, whose commitment and collaboration made the decade-long journey possible, reaffirming that the Summit would continue to lead conversations on the intersection of strategy, storytelling, and reputation in the digital age.
“Stories shape perception. Perception builds trust. And trust sustains reputation. That is the true power of what we do, and the legacy we’re building together,” he concluded.
About the Nigeria Digital PR Summit
Founded in 2016, the Nigeria Digital PR Summit (formerly the Lagos Digital PR Summit) is Africa’s foremost platform for advancing ethical communication, digital PR leadership, and narrative excellence. The Summit provides cutting-edge training and thought leadership to empower professionals with tools to manage influence, build trust, and drive measurable communication outcomes in the digital era.
